- Posted by Poston Communications
- On February 1, 2018
- content, marketing, Poston Communications, PR, Shannon Lanier
Poston Communications is pleased to announce the addition of Shannon Lanier as an account and marketing director. Based in North Carolina, Lanier will service clients nationwide and collaborate with internal teams to provide innovative communications solutions. She also supports Poston Communication’s own global business development initiatives and marketing strategies.
“We’re grateful that Shannon decided to join us ” said Dave Poston, president and CEO of Poston Communications. “Her experience will benefit our clients across the industries that we serve, and we’re thrilled to have her ‘on the ground’ in North Carolina.”
Lanier is an experienced professional with a broad marketing and communications background. Prior to joining Poston Communications, she served as marketing communications manager for a midsized law firm in North Carolina. There, she managed the firm’s website, social media, media relations, content strategy and advertising, and guided attorneys to develop a professional brand through thought leadership and social media.
Lanier serves on the Legal Marketing Association Southeast Region board of directors and is a former chair of the Raleigh Steering Committee. In 2015, she was named as LMASE Member of the Year. Prior to entering the legal industry, she held marketing and sales positions in the entertainment, government and publishing sectors.
Lanier earned her bachelor’s degree in English from the University of North Carolina at Greensboro.
Poston Communications is an international public relations, content and crisis communications agency serving law firms and other professional services and business-to-business companies in highly regulated industries. Our 25-member team can be found in offices in Atlanta, Orlando and South Florida, as well as other locations nationwide.