- Posted by Poston Communications
- On February 28, 2017
Alexa Ferguson assists in Poston Communications’ own business development initiatives and marketing efforts, including research, creating target lists and proposal writing. She works closely with agency leadership to help direct marketing campaigns and collaborates with other team members to produce website content, blog posts, awards submissions, bylined articles and social media posts. She also provides communications counsel to clients and secures media opportunities that help meet their business development goals.
Prior to joining Poston Communications, Alexa served as a marketing coordinator at a Central Florida-based agency, where she managed the social media strategies and digital marketing tactics of health care clients. Collaborating with brand journalists, she facilitated the coordination and posting of more than 50 blog articles monthly to inform the community of health care services and trending topics.
Alexa is a graduate of the University of Florida, where she earned a degree in public relations and was an active member of the UF Public Relations Student Society of America.
In her spare time, Alexa enjoys exploring the beautiful Rocky Mountains with her husband and cheering on Gator football.