- Posted by Poston Communications
- On February 19, 2017
Kim Proxmire is a senior marketing and branding strategist with 27 years of experience in law firm management and as a professional services marketing and brand strategy consultant. Recognizing that brands are the cornerstone for nearly everything firms do in marketing, she has created brands for more than 50 national and international law firms, as well as several accounting, engineering, architecture and consulting firms. She routinely advises firms on marketing strategy and has built marketing programs for a variety of firms across the country, and frequently recruits, trains and coaches internal marketing professionals and marketing partners.
Before entering the world of consulting, she spent a decade developing and implementing strategic marketing plans and initiatives as an in-house director of marketing for several Midwestern law firms and corporations including Macy’s and Anheuser-Busch. Within these organizations, she created marketing growth plans catered to each targeted industry segment and produced and monitored individual and group marketing plans focused on business development goals. In addition, she wrote copy and managed graphic design functions for print collateral and web sites, organized events for corporate engagements designed to build and enhance client development efforts, and generated opportunities for networking. She also has conceptualized and successfully launched a number of women’s legal initiatives for a variety of firms.
Kim is involved in the Legal Marketing Association and has been a frequent speaker and facilitator at local, regional and national industry events.
She is based in Columbus, Ohio.