- Posted by Poston Communications
- On February 18, 2017
Krystina Steffen leads Poston Content to provide best-in-class content services to a diverse client base. In this role, Krystina directs content strategy, including website development, search engine optimization, social media campaigns, creative collateral and multimedia, and other digital marketing and editorial strategies. She serves as the liaison between the PR and media relations team and content team, guiding the team of writers, project managers and freelancers as she provides leadership and quality control support for the life cycle of all projects.
With more than 20 years of experience, Krystina is skilled at effectively guiding clients to develop engaging content, branding and creative direction, launching campaigns that create a call to action and marketing to targeted audiences. She has significant experience in the legal, journalism, real estate, health care, wellness, technology, and luxury retail sectors. Krystina excels as a leader with a big-picture grasp of internal and external client needs to lead companies into the future.
She is an accomplished marketing, graphic design and communications leader with deep roots in digital marketing and social media as well as efficient processes to help high-volume departments scale and innovate. Krystina’s career spans the globe from her roots in Texas at the San Antonio Express-News, time abroad in the United Kingdom at Newsweek magazine, her digital content career in San Francisco at startups and book publishers, and current home base of Florida where she has thrived as an in-house senior creative and communications manager at an Am Law 100 firm and on the agency side as lead editor for a top legal marketing consulting firm.
Krystina earned her bachelor’s degree in journalism from San Francisco State University with a focus on international relations.
Outside of the office, Krystina enjoys teaching meditation as a Chopra Center certified meditation instructor. She also practices yoga, creates art collages, tends to her farm and travels extensively.