LAURA E. RICHESON, APR, Media Relations Consultant
- Posted by Poston Communications
- On September 24, 2021
With more than two decades of experience developing and managing marketing, communications and public relations campaigns for food & beverage, hospitality, corporate, and special event clients, Laura Richeson delivers measurable results.
Laura is a savvy, forward-thinking public relations professional with 20-plus years of experience designing strategic communications and public relations campaigns. Originally from the Bethesda, Md. area, Laura relocated to Central Florida in 1995 to focus on community relations and event management for Florida Hospital Healthcare System, now known as AdventHealth.
Prior to launching her own consulting firm, Richeson Communications, in 2010, Laura served as the senior vice president at an Orlando, Fla. boutique agency for more than a decade. She managed the national account teams for the successful creation and implementation of innovative and integrated marketing campaigns for the agency’s core clients.
Laura earned her Accreditation in Public Relations in 2006 and remains an active leader in the Public Relations Society of America with the Orlando Chapter and national Independent Practitioners Alliance. She frequently shares her knowledge of marketing through speaking opportunities and has published more than a dozen articles containing tips and tactics for enhanced marketing initiatives to gain market exposure.
With a focus on personalized service, an astute attention to detail, and a commitment to innovative solutions, Laura guides clients through the creative and strategic planning process. Her unique approach results in customized brand marketing, strategic public/media relations and results-driven plans that capture vision, capitalize on assets and enhance the bottom line.
Her community involvement includes service as a long-term member and former marketing committee member of Visit Orlando, the former board chairperson for Boys Town Central Florida, alumna of Leadership Seminole and pro-bono consultant and volunteer for a number of nonprofit organizations across Central Florida.