- Posted by Poston Communications
- On February 26, 2017
Sarah Zets is an account executive at Poston Communications, where she provides strategic guidance to clients and leads creative thinking and brainstorming sessions to develop media strategies, goals and tactics. She helps obtain media opportunities on behalf of her clients by developing timely pitches to attract the attention of both local and national media outlets. As a result, she has earned her real estate and law firm clients placements and interview opportunities with publications such as Forbes, U.S. News & World Report, The Wall Street Journal, Multifamily Executive and Builder Magazine, as well as local business journals, national real estate publications and trade publications.
As a part of Poston Crisis, Sarah provides critical support for clients in all areas including media relations, litigation communications and issues management, internal communication and social media strategy. She has assisted in counseling clients across a broad spectrum of industries to turn high-stakes challenges into opportunities.
She is an active member of the Atlanta chapter of Society for Marketing Professional Services (SMPS), where she sits on the Membership Committee. Passionate about helping her community, Sarah also sits on the Young Professionals Board and Marketing Committee of HOPE Atlanta, a non-profit organization that seeks to help Georgians avoid homelessness and hunger through a comprehensive approach that equips them with the tools for lifelong stability.
Sarah joined the Poston Communications team as a summer intern in 2018. She is a graduate from Elon University, where she received a bachelor’s degree in strategic communications with a minor in business administration – while simultaneously bolstering her skills through marketing and public relations internships and involvement in various organizations.
Outside of the office, Sarah enjoys reading, traveling, and spending time with family, friends and her mini dachshund named Cannoli.