SHANNON LANIER, Account and Marketing Director

Shannon Lanier is responsible for managing client accounts and working with internal teams to provide innovative communications solutions. She supports Poston Communication’s own business development initiatives and marketing efforts.

Shannon is an experienced professional with a broad marketing and communications background. Prior to joining Poston Communications, she served as marketing communications manager for a midsized law firm in North Carolina. There, she managed the firm’s website, social media, media relations, content strategy and advertising, and guided attorneys to develop a professional brand through thought leadership and social media.

Shannon serves on the Legal Marketing Association Southeast Region (LMASE) board of directors, and is a former chair of the Raleigh Steering Committee. In 2015, she was named as LMASE Member of the Year.

She earned her bachelor’s degree in English from the University of North Carolina at Greensboro.

In her spare time, Shannon enjoys being with family and friends, practicing and teaching yoga, and traveling.

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