- Posted by Poston Communications
- On May 6, 2020
- communications, coronavirus, legal marketing
In a recent article published by The Legal Intelligencer and Law.com, Poston Vice President Ioana Good highlights key takeaways from a communications webinar titled “Getting Ahead in Communications and COVID-19,” where she and other industry experts served as panelists. Hosted by the Legal Marketing Association Southeast Region, the webinar polled industry experts on nationwide trends in legal marketing resulting from the novel coronavirus. The panel also helped identify paths for lawyers and legal marketers to stay nimble, provide value and forge ahead with new tools and communication strategies.
“While COVID-19 has presented a host of challenges, it has also blown the door wide open to some new communication tools and strategies that are bound to change the business landscape for years to come,” writes Good. “If embraced correctly, this shift in communications will help lawyers become more efficient in delivering legal work, foster stronger relationships with clients and remain visible in the evolving market.”
This virtual program focused on where we are now and what lies ahead in law firm communications. The panelists shared their real-life experiences managing communications during the pandemic and provided valuable insights, which include:
- How to plan for law firm communications now and post-COVID-19;
- What reporters are focusing on and how the media landscape has changed; and
- New communication tools and public relations strategies moving forward.
“Communications during COVID-19 require those in the legal industry to be adaptable, authentic and relevant,” writes Good. “Messaging might need to be changed often in the foreseeable future, and more work lies ahead in this area, but one thing is certain: visibility remains king.”
Subscribers can read the full article here.