You have set your business goals for the year. Perhaps you've even put together a business development and marketing plan to help address how you are going to reach those goals. An important element of this plan is – or should be – social media.
Lawyers have a lot to think about when setting their business development goals each year. Aside from toiling over their busy practices, they worry about the number of new clients they should bring in or the amount of revenue they need to reach to consider it a successful year. Then, on top of that, they must figure out ways to succeed at these goals.
We are pleased to welcome Jackie Hiti to our Poston Communications team. Hiti joins Poston as the human resources and operations manager, leading all internal functions including recruitment, onboarding and employee retention, as well as all activities to foster collaboration and teamwork within the firm. Jackie will also provide support for budgeting, profitability and human […]
Whether your business development and marketing team still has not returned to the office or you’ve made the bold decision to go virtual permanently, there is no doubt that working remotely has its pros and cons. The fact of the matter is: Relationships are fostered when you spend time with one other – whether that’s […]
Hidden inside the story of a pro football coach losing his job is a lesson in public relations. Check out The Wall Street Journal article, “How Urban Meyer’s NFL Tenure Unraveled So Quickly.” It describes how Meyer, whose teams won national championships at Florida and Ohio State, was fired after coaching the Jacksonville Jaguars to […]
Just when you thought it was safe to dismantle your home video studio, the Delta variant is forcing some judges to reopen the Zoom courtroom. According to a recent Law.com story, remote depositions, hearings and other legal meetings are up again. But attorneys who once feared or scoffed at video engagements now see the upsides. […]
Turtles adorn the lampposts of the U.S. Supreme Court plaza, an architectural feature said to symbolize how deliberately the justices decide the cases before them. As a reporter, I covered the high court, and as an editor, I published lawyers’ analyses of significant decisions. From my new perspective as a law firm content consultant, I […]
They say that the most successful Fortune 500 CEOs are constantly media training. They conduct regular, in-depth simulations on a quarterly basis, receive coaching before specific interviews and routinely debrief with their communications professionals. Company leaders, attorneys and other executives should be no exception. But we get it you’re busy, and for most people, having […]
In an article published in the Daily Report on February 11, 2021, Poston Communications President Monica Smith discusses considerations for lawyers and law firms to practice law virtually this year. “Even with vaccines rolling out, virtual advocacy and law firm operations will remain in place for some time,” the authors write. “Learning to connect with […]