Don’t Panic: It’s Never Too Late to Make a Plan to Protect Your Business

Posted by Megan Paquin
On March 18, 2020

There’s no doubt about it: Crisis begets crisis. Often, we hear from business leaders who have been dealing with a crisis for days, weeks or months but then find themselves dealing with new problems as a result. Cybercriminals, for example, are known to capitalize on organizational crises and catastrophic events to infiltrate IT systems. Then, […]

Plan, Respond, Advocate: How You Can Command the Narrative in a Cybersecurity Crisis

Posted by Poston Communications
On February 4, 2020

Call it glass half empty, pessimistic or perhaps valuable advice that good journalists live by: Trust no one. Question everything. Verify. That journalism training – ingrained and reinforced through my years of covering all kinds of beats – had me smiling as I sat listening to a tech expert talk about hacking his own clients […]

Turn Your Crisis into an Opportunity: Why a Crisis Shouldn’t End with the Response

Posted by Megan Paquin
On September 19, 2019

You did it. You weathered the storm by effectively responding to your crisis. Now, it’s back to business as usual, right? Not so fast. At Poston Communications, we understand that a crisis plan does not stop at the response. In fact, turning your challenges into opportunities is important when emerging from the crisis storm to […]

4 Steps to Take Before Developing a Crisis Plan

Posted by Megan Paquin
On August 7, 2019

Thinking about the myriad crises your organization could face is intimidating, but more daunting is attempting to handle these crises without a sound plan. According to a study by Deloitte, 51% of companies say they do not have plans in place for probable crisis scenarios. Your organization could be confronted with a crisis at any […]

PR Lessons from Waffle House: 3 Ways to Crack the 24-Hour News Cycle

Posted by Poston Communications
On May 3, 2019

You might be surprised to learn Waffle House is beloved for how it serves up its brand message as well as its 24-hour breakfast fare. The iconic Georgia-based restaurant chain recently shared its recipe for a “smothered and covered” public relations and communications strategy at a recent PRSA Georgia luncheon. Waffle House has become so […]

Communicating in a Crisis: Lessons from the Red Cross

Posted by Shannon Lanier
On March 6, 2018

Every business must expect the unexpected. You may not know what form a crisis will take, but you can be sure your organization will be tested at some point by potential threats, whether they are small emergencies or catastrophic events. The 2017 hurricane season was one of the most active and expensive in U.S. history […]

Poston: Preparing Stakeholders in Advance of a Crisis Has Never Been More Critical (Atlanta Business Chronicle)

Posted by Poston Communications
On January 24, 2018

In the January 19, 2018, edition of the Atlanta Business Chronicle, Poston Communications President and CEO Dave Poston is quoted in an article about how corporate legal departments need to be more proactive in handling crisis communications. “Today, with the influx of social media and a 24/7 news cycle, preparing stakeholder communications in advance of […]