When the Media Get It Wrong, Here’s How to Set the Record Straight

Posted by Megan Paquin
On March 5, 2020

Journalists don’t get in the business to get it wrong. Reporters are truth seekers; they want to hold power to account and they want to tell compelling stories that matter to people’s lives. While they don’t always get it right, they don’t want to get it wrong. But they are human, and it happens. The […]

Be Your Own Newsroom: How to Make a Professional Video News Release (VNR)

Posted by Poston Communications
On February 14, 2020

Newsrooms are busy. Journalists are asked to do more and more with less time and resources, and they are on tight deadlines. Company leaders and their marketers must get creative to ensure their stories are told. One way you can do that for your company or client is to be your own newsroom and create […]

Make Your PR Pitch a Success with 4 Tips from Media at PRSA Georgia Pitch Tank

Posted by Poston Communications
On August 30, 2018

At PRSA Georgia’s annual “Pitch Tank” event on August 9, a panel of seasoned journalists from outlets including the Associated Press and Fox News heard live pitches from Georgia PR professionals and gave honest feedback as to why the pitch piqued their interest or why it was a flop. Mikey Mooney, an account supervisor at […]

Championship Results: 4 Keys to the Ultimate PR Placement

Posted by Scott Walker
On January 4, 2018

The scene is familiar to sports fans: The final seconds tick by on the scoreboard clock, cannons fill the stadium with confetti and a new championship team is crowned. Jubilant players and fans, eager to celebrate the moment, hold newspaper pages to commemorate the victory in a lasting image. News organizations share in the victory […]

Excuses Not Welcome: How to Overcome Your PR Hurdles

Posted by Poston Communications
On February 22, 2017

For public relations professionals, generating great results for clients is always the goal, but it isn’t uncommon to go through a dry spell. Sometimes obstacles get in the way or you may feel that you have exhausted every possible idea. Generating the desired media coverage requires creativity, hard work, skill, persistence, good timing and sometimes […]

You Want Media Exposure for Your Clients, but What Do Journalists Want?

Posted by Poston Communications
On February 7, 2017

Public relations professionals can learn new ways to gain media exposure for their clients by understanding what journalists need most. Writers and editors from the Orlando Business Journal shared tactics that work as well as what the paper has in store for 2017 at a recent Legal Marketing Association Orlando Chapter program. Managing editor Susan […]