10 Tips for Writing Effective Attorney Bios

Posted by Ed Bean
On May 14, 2020

Attorney bios often are the most visited content on law firm websites. A bio may be a prospective client’s first stop before deciding whether to pick up the phone and find out more about the firm or the attorney. Make sure your firm’s bios invite readers to take the next step. What’s your story? We […]

Thinking About Starting a Podcast? Listen Up

Posted by Poston Communications
On February 26, 2019

Podcasts are gaining in popularity (more than 73 million people have listened to a podcast in the past month, according to Edison Research), and the legal marketing world has embraced the trend. But how do you know if producing a podcast is right for your firm? Marcie Dickson of Miles Mediation & Arbitration, Jansen Ellis […]

How to Make the Business Case to Invest in Marketing and Business Development

Posted by Poston Communications
On January 29, 2019

Are you struggling to get buy-in for increased investment in your firm’s marketing and businesses development efforts? You’re not alone. Marketing and business development are often difficult to quantify, so justifying that spend can be a challenge. Bill Josten, the strategic content manager of strategy and performance at the Legal Executive Institute, has some data […]