Listen Now: Best Practices for Media Pitching and Building Relationships With Journalists

  • Posted by Poston Communications
  • On June 16, 2022
CEO and General Counsel Dave Poston, Esq. recently hosted an episode of the Legal Marketing Association’s Strategies LIVE! podcast with guest Raychel Lean, American Lawyer Media’s Florida bureau chief. They discussed developing relationships with journalists, best practices for media pitching on a national scale, and how legal marketers can approach, set and communicate expectations around […]
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Poston: Achieving Success When Seeking Coverage by National Business Journalists

  • Posted by Poston Communications
  • On June 15, 2022
CEO and General Counsel Dave Poston, Esq. recently had the opportunity to speak with Ty West, editor-in-chief of The Playbook, which produces national business content for American City Business Journals, in a recent Legal Marketing Association Strategies & Voices exclusive. Their wide-ranging conversation provides plenty of actionable takeaways on various topics of interest to legal marketers, from building […]
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Engagement Leads to #LMA20 Success

  • Posted by Poston Communications
  • On November 16, 2020
In an article published by Strategies+, a blog produced by the Legal Marketing Association, Poston Communications offers insight into the key success factor of the organization’s virtual annual conference: engagement. Like so many events this year, LMA’s 2020 Annual Conference transitioned to an online format in light of COVID-19 restrictions and safety protocols. “Just like […]
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2020 Legal Marketing Association Daily Conference News Powered by Poston Communications

  • Posted by Poston Communications
  • On October 8, 2020
For the fourth year in a row, Poston Communications is the Legal Marketing Association Annual Conference Daily Conference News sponsor, publisher and editor. Although the conference is going virtual this year, the newsletter will continue to be an integral part of the unique LMA conference attendee experience. The newsletter will be emailed each morning to […]
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4 Storytelling Models You Should Know for Business Development Content

  • Posted by Dave Poston
  • On October 2, 2019
At the 2019 LMASW Region Conference in Houston, legal marketers and business developers gathered to inspire one another as leaders at their respective professional services firms as well as to share ideas and learn. One excellent afternoon breakout educated attendees about the four storytelling archetypes. Entitled “The Secret Sauce – Developing Recipes for Powerful Storytelling That Will […]
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Legal Marketers Coming to Birmingham for LMASE19

  • Posted by Poston Communications
  • On September 25, 2019
The 2019 Legal Marketing Association Southeast (LMASE) Region Annual Conference is taking place September 25-27 in Birmingham, Alabama. Attendees are marketing professionals from all corners of our industry who will learn about being change agents: the catalysts, the mobilizers and the leaders. This is an opportunity for the Poston Communications team, represented by Account and […]
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Legal Marketers Coming to Houston for LMASW19

  • Posted by Poston Communications
  • On September 11, 2019
The 2019 Legal Marketing Association Southwest (LMASW) Region Annual Conference is taking place September 11-13 in Houston. Attendees will participate in a workshop-driven conference with a theme of “Walking the Line: Toe it, Walk it and Push it.” This annual regional conference is the largest gathering of legal marketers who hail from Arizona, Colorado, Louisiana, […]
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Lights! IPhone! Action! Top Tips for Livestreaming Video

  • Posted by Shannon Lanier
  • On July 15, 2019
Livestreaming video on social media sites such as Facebook Live, YouTube Live and LinkedIn Live is an ideal way to share an experience with viewers in real-time, create excitement and buzz around an event and generate content that can be utilized long after the moment has passed. At the 2019 Legal Marketing Association Annual Conference […]
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Want to Increase Media Coverage? Check Your Calendar.

  • Posted by Megan Paquin
  • On July 1, 2019
Publishers and editors of top national and Raleigh-Durham area media outlets joined the Legal Marketing Association’s Raleigh / Greensboro / Triad chapter to share their thoughts on the media landscape, along with best practices and advice for legal marketers to secure more media coverage. Their message: Be available. Moderated by Poston Communications account and marketing […]
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LMA19 Conference News Wrapup: Highlights from Atlanta and Looking Ahead

  • Posted by Poston Communications
  • On April 11, 2019
Legal marketing professionals from around the globe took in the sights of Atlanta this week during the 2019 Legal Marketing Association Annual Conference. In addition the interviews, snapshots and selfies shared on Facebook Live, Twitter and Instagram using the hashtag #LMA19, our photo stream is overflowing with shots from the receptions, breakout sessions, Exhibit Hall and networking […]
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