Business Development and Blogging for Lawyers: How to Write Blog Posts to Support Your BD Goals

  • Posted by Georgie Palm
  • On September 14, 2022
Lawyers have a lot to think about when setting their business development goals each year. Aside from toiling over their busy practices, they worry about the number of new clients they should bring in or the amount of revenue they need to reach to consider it a successful year. Then, on top of that, they must figure out ways to succeed at these goals.
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Poston Communications Adds Experienced Administrative Professional to Growing Team

  • Posted by Poston Communications
  • On August 26, 2022
We are pleased to welcome Jackie Hiti to our Poston Communications team. Hiti joins Poston as the human resources and operations manager, leading all internal functions including recruitment, onboarding and employee retention, as well as all activities to foster collaboration and teamwork within the firm. Jackie will also provide support for budgeting, profitability and human […]
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Nominating Clients for Legal Industry Awards: Financial Times’ North America Innovative Lawyers Submissions Now Open

  • Posted by Leslie Valenza
  • On July 12, 2022
In our series discussing key opportunities for law firms to distinguish client partnerships as part of their business development and public relations initiatives, we’ve covered Chambers Diversity & Inclusion Awards and American Lawyer Media’s Leaders in Tech Law Awards as two prominent recognitions to consider. Financial Times similarly hosts a renowned annual program celebrating the […]
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Listen Now: Best Practices for Media Pitching and Building Relationships With Journalists

  • Posted by Poston Communications
  • On June 16, 2022
CEO and General Counsel Dave Poston, Esq. recently hosted an episode of the Legal Marketing Association’s Strategies LIVE! podcast with guest Raychel Lean, American Lawyer Media’s Florida bureau chief. They discussed developing relationships with journalists, best practices for media pitching on a national scale, and how legal marketers can approach, set and communicate expectations around […]
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Poston: Achieving Success When Seeking Coverage by National Business Journalists

  • Posted by Poston Communications
  • On June 15, 2022
CEO and General Counsel Dave Poston, Esq. recently had the opportunity to speak with Ty West, editor-in-chief of The Playbook, which produces national business content for American City Business Journals, in a recent Legal Marketing Association Strategies & Voices exclusive. Their wide-ranging conversation provides plenty of actionable takeaways on various topics of interest to legal marketers, from building […]
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Our Advice to Virtual Business Development and Marketing Leaders

  • Posted by Poston Communications
  • On April 14, 2022
Whether your business development and marketing team is still at home because of COVID-19 concerns or you’ve made the bold decision to go virtual permanently, there is no doubt that working remotely has its pros and cons. As a team that decided to eliminate our own office space two years ago, we discuss this often, […]
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2020 Legal Marketing Association Daily Conference News Powered by Poston Communications

  • Posted by Poston Communications
  • On October 8, 2020
For the fourth year in a row, Poston Communications is the Legal Marketing Association Annual Conference Daily Conference News sponsor, publisher and editor. Although the conference is going virtual this year, the newsletter will continue to be an integral part of the unique LMA conference attendee experience. The newsletter will be emailed each morning to […]
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Integrating PR and BD Strategies to Win Work: Dave Poston on The Legal S/ant

  • Posted by Poston Communications
  • On June 5, 2020
Integrating public relations and business development strategies is a great way for law firms to drive sales and improve their bottom lines. But marrying these strategies is a challenging task that should be pursued with a skillful and calculated approach. In a recent interview with The Legal S/lant podcast, Poston Communications CEO Dave Poston provided […]
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