Even the Pros Media Train: Here’s How They Do It

Posted by Monica Smith
On December 14, 2021

When White House Press Secretary Jen Psaki was profiled in The New York Times recently, she shared how media training played a spotlight role in the days and weeks leading up to her January 2021 start date for perhaps one of the most watched jobs in America. She described the days-long rehearsals where, via Zoom, […]

Four Keys to Effective Media Training

Posted by Poston Communications
On July 28, 2021

They say that the most successful Fortune 500 CEOs are constantly media training. They conduct regular, in-depth simulations on a quarterly basis, receive coaching before specific interviews and routinely debrief with their communications professionals. Company leaders, attorneys and other executives should be no exception. But we get it you’re busy, and for most people, having […]

5 Reasons to Media Train Right Now

Posted by Poston Communications
On May 19, 2020

“I would love to do that interview, unfortunately, I’m not comfortable on camera,” or “Wow, we have an attorney who’s an star in the courtroom – thinking on his feet, but I’m not sure he could translate that energy on camera.” We hear this all the time. When broadcast media opportunities come up, reporters are […]

2020 Election Style Guide: Providing Accurate, Engaging Content in a High-Stakes Environment

Posted by Poston Communications
On March 3, 2020

Today on Super Tuesday, voters in 14 states across the country are casting their ballots in presidential primaries. With election season heating up, we put together a quick guide for law firms. Election Style Guide Updates AP Stylebook recently released updates to its Elections Topical Guide, which gives guidance for best practices in writing […]

These 4 Tips Can Help Lawyers Ace the Chambers Interview

Posted by Poston Communications
On September 4, 2019

After months of preparing Chambers submissions, culling through matters to decipher the most important details to convey, and selecting and coaching your references, the time has come for law practice group leaders to meet with Chambers researchers for the interview. Finish the Chambers process strong through preparation and practice with these four keys: Think of […]

Lights! IPhone! Action! Top Tips for Livestreaming Video

Posted by Shannon Lanier
On July 15, 2019

Livestreaming video on social media sites such as Facebook Live, YouTube Live and LinkedIn Live is an ideal way to share an experience with viewers in real-time, create excitement and buzz around an event and generate content that can be utilized long after the moment has passed. At the 2019 Legal Marketing Association Annual Conference […]

What the C-Suite and Basketball Have In Common: Media Training and PR Tips from Central Florida Media Mashup

Posted by Poston Communications
On June 13, 2019

Members of Poston Communications’ Orlando team recently gathered insight on the latest trends in crisis communications, social media, pitching stories, event management and influencing strategies from reporters, editors, producers and PR pros at the Central Florida Media Mashup, co-hosted by the Orlando chapters of the Florida Public Relations Association and the Public Relations Society of […]