When the Media Get It Wrong, Here’s How to Set the Record Straight

Posted by Megan Paquin
On March 5, 2020

Journalists don’t get in the business to get it wrong. Reporters are truth seekers; they want to hold power to account and they want to tell compelling stories that matter to people’s lives. While they don’t always get it right, they don’t want to get it wrong. But they are human, and it happens. The […]

Want to Increase Media Coverage? Check Your Calendar.

Posted by Megan Paquin
On July 1, 2019

Publishers and editors of top national and Raleigh-Durham area media outlets joined the Legal Marketing Association’s Raleigh / Greensboro / Triad chapter to share their thoughts on the media landscape, along with best practices and advice for legal marketers to secure more media coverage. Their message: Be available. Moderated by Poston Communications account and marketing […]

North Florida Media Outlets Share PR Tips at PRSA Event

Posted by Poston Communications
On December 11, 2018

What can public relations professionals do to help their story pitches connect with reporters and editors? The North Florida Annual Media Roundtable, hosted by the Public Relations Society of America, provided key takeaways from media outlets in Jacksonville, Florida. The tips, which were revealed over an intimate Italian dinner, speed dating-style, aim to help PR […]

Make Your PR Pitch a Success with 4 Tips from Media at PRSA Georgia Pitch Tank

Posted by Poston Communications
On August 30, 2018

At PRSA Georgia’s annual “Pitch Tank” event on August 9, a panel of seasoned journalists from outlets including the Associated Press and Fox News heard live pitches from Georgia PR professionals and gave honest feedback as to why the pitch piqued their interest or why it was a flop. Mikey Mooney, an account supervisor at […]

Championship Results: 4 Keys to the Ultimate PR Placement

Posted by Scott Walker
On January 4, 2018

The scene is familiar to sports fans: The final seconds tick by on the scoreboard clock, cannons fill the stadium with confetti and a new championship team is crowned. Jubilant players and fans, eager to celebrate the moment, hold newspaper pages to commemorate the victory in a lasting image. News organizations share in the victory […]

Dave Poston Takes on the PR Measurement Challenge at the 2017 LMA Annual Conference

Posted by Poston Communications
On March 27, 2017

As the 2017 Legal Marketing Association Annual Conference kicks off in Las Vegas, a series of pre-conference sessions is underway, including a program on breakthroughs in public relations, content and communications with a presentation by Poston Communications. Dave Poston, president and CEO of Poston Communications, joins Allison McClain Joyce, director of media relations for Nixon Peabody LLP, and Jessica […]

2017 Legal Marketing Association Conference News Brought to You by Poston Communications

Posted by Poston Communications
On March 27, 2017

The 2017 Legal Marketing Association Annual Conference, March 27-29, is bringing more than 1,500 attendees to Las Vegas, and Poston Communications is on site to keep everyone connected. Each morning, LMA conference attendees will start their day with an email reporting on the prior, current and next day’s events. Find important tips for each day […]

Excuses Not Welcome: How to Overcome Your PR Hurdles

Posted by Poston Communications
On February 22, 2017

For public relations professionals, generating great results for clients is always the goal, but it isn’t uncommon to go through a dry spell. Sometimes obstacles get in the way or you may feel that you have exhausted every possible idea. Generating the desired media coverage requires creativity, hard work, skill, persistence, good timing and sometimes […]

You Want Media Exposure for Your Clients, but What Do Journalists Want?

Posted by Poston Communications
On February 7, 2017

Public relations professionals can learn new ways to gain media exposure for their clients by understanding what journalists need most. Writers and editors from the Orlando Business Journal shared tactics that work as well as what the paper has in store for 2017 at a recent Legal Marketing Association Orlando Chapter program. Managing editor Susan […]