House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos

Posted by Poston Communications
On October 26, 2022

For the next installment of our annual House of Content Horrors, the team went on a wild ghost chase to find the five “deadliest” content mistakes. #1 Writing for an Invisible Audience It’s important as a legal marketer to tailor your content to your target audience. How? Put yourself in their shoes to address issues […]

The Legal 500 USA Submission Guidelines Announced Today: New Rankings and Best Practices

Posted by Georgie Palm
On August 16, 2022

Last week, the editors of The Legal 500 USA guide held a preview webinar to discuss some of the changes to the awards and process for this year’s submissions. First and foremost, The Legal 500 schedule for this year’s submissions: Aug. 16, 2022: submissions open. Nov. 16, 2022: submissions close. December 2022 through February 2023: […]

Nominating Clients for Legal Industry Awards: Financial Times’ North America Innovative Lawyers Submissions Now Open

Posted by Leslie Valenza
On July 12, 2022

In our series discussing key opportunities for law firms to distinguish client partnerships as part of their business development and public relations initiatives, we’ve covered Chambers Diversity & Inclusion Awards and American Lawyer Media’s Leaders in Tech Law Awards as two prominent recognitions to consider. Financial Times similarly hosts a renowned annual program celebrating the […]

Client Alert Checklist: How to Write Content That Adds Value

Posted by Leslie Valenza
On September 24, 2021

A court has handed down its decision in a closely watched case. A merger between two corporations has been announced. A federal agency has unveiled an extensive change in regulation with significant implications to key industries. Your firm’s lawyers race to draft an alert detailing the news and deliver it to clients ahead of competitors. […]

Nominating Clients and Prospects for Legal Industry Awards: Key in a Law Firm’s Business Development Toolbox

Posted by Leslie Valenza
On September 14, 2021

Spotlighting successful collaborations with clients is an important step in demonstrating your firm’s commitment to innovation, leadership and service. Nominating clients for recognitions that honor distinguished in-house talent is a great way to express gratitude to clients for entrusting your firm with their high-valued legal matters. Yet award submissions are a relationship-building tactic underutilized by […]

4 Ways to Create Podcast Content

Posted by Leslie Valenza
On May 13, 2021

If you are thinking about starting a podcast, there are several factors to consider and steps to take. One key consideration is: Can I generate enough content to keep the show going long-term? If your podcast will focus on issues with which your clients grapple in their own roles, then the answer is likely yes. […]

Your Chambers USA Questions Answered

Posted by Poston Communications
On July 15, 2020

In the July 14 webinar “How-To Chambers: USA Edition,” Head of USA Research Development Kushraj Cheema and USA Editor Toby Eccleshall came together to address frequently asked questions and offer guidance regarding the submission process, including COVID-19 considerations. The Pre-Research Process When it comes to the complex Chambers submissions, questions abound. What is the […]

Chambers Unveils Questions on Diversity in 2021 Submissions

Posted by Poston Communications
On June 9, 2020

With the first deadlines for Chambers & Partners submissions from the United States fast approaching, law firms may have noticed that this year’s new template requests diversity statistics for the first time. Practices are asked to identify the percentage of their team who identify as ethnic minorities, LGBT+ or who have a disability. The form […]

10 Tips for Busy Lawyers Writing Articles and Blogs

Posted by Poston Communications
On April 14, 2020

Facing writer’s block as that article or blog post you promised comes due? Every article (and writer) is different, but here are a few guidelines that we have found helpful for lawyers writing articles. Identify your target reader. Is your primary target other lawyers who might make referrals? Small business owners? C-suite executives? GCs and […]

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