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House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos

  • Posted by Poston Communications
  • On October 26, 2022
For the next installment of our annual House of Content Horrors, the team went on a wild ghost chase to find the five “deadliest” content mistakes. #1 Writing for an Invisible Audience It’s important as a legal marketer to tailor your content to your target audience. How? Put yourself in their shoes to address issues […]
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The Legal 500 USA Submission Guidelines Announced Today: New Rankings and Best Practices

  • Posted by Georgie Palm
  • On August 16, 2022
Last week, the editors of The Legal 500 USA guide held a preview webinar to discuss some of the changes to the awards and process for this year’s submissions. First and foremost, The Legal 500 schedule for this year’s submissions: Aug. 16, 2022: submissions open. Nov. 16, 2022: submissions close. December 2022 through February 2023: […]
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Nominating Clients for Legal Industry Awards: Financial Times’ North America Innovative Lawyers Submissions Now Open

  • Posted by Leslie Valenza
  • On July 12, 2022
In our series discussing key opportunities for law firms to distinguish client partnerships as part of their business development and public relations initiatives, we’ve covered Chambers Diversity & Inclusion Awards and American Lawyer Media’s Leaders in Tech Law Awards as two prominent recognitions to consider. Financial Times similarly hosts a renowned annual program celebrating the […]
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Client Alert Checklist: How to Write Content That Adds Value

  • Posted by Leslie Valenza
  • On September 24, 2021
A court has handed down its decision in a closely watched case. A merger between two corporations has been announced. A federal agency has unveiled an extensive change in regulation with significant implications to key industries. Your firm’s lawyers race to draft an alert detailing the news and deliver it to clients ahead of competitors. […]
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Nominating Clients and Prospects for Legal Industry Awards: Key in a Law Firm’s Business Development Toolbox

  • Posted by Leslie Valenza
  • On September 14, 2021
Spotlighting successful collaborations with clients is an important step in demonstrating your firm’s commitment to innovation, leadership and service. Nominating clients for recognitions that honor distinguished in-house talent is a great way to express gratitude to clients for entrusting your firm with their high-valued legal matters. Yet award submissions are a relationship-building tactic underutilized by […]
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4 Ways to Create Podcast Content

  • Posted by Leslie Valenza
  • On May 13, 2021
If you are thinking about starting a podcast, there are several factors to consider and steps to take. One key consideration is: Can I generate enough content to keep the show going long-term? If your podcast will focus on issues with which your clients grapple in their own roles, then the answer is likely yes. […]
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Your Chambers USA Questions Answered

  • Posted by Poston Communications
  • On July 15, 2020
In the July 14 webinar “How-To Chambers: USA Edition,” Head of USA Research Development Kushraj Cheema and USA Editor Toby Eccleshall came together to address frequently asked questions and offer guidance regarding the submission process, including COVID-19 considerations.   The Pre-Research Process When it comes to the complex Chambers submissions, questions abound. What is the […]
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Top 3 Questions – And Answers – About Chambers Submissions

  • Posted by Poston Communications
  • On July 6, 2020
With Chambers season coming in hot for U.S. law firms, our Poston Content team has been talking with lawyers and their marketers about best practices in preparing strong submissions for the 2021 guide. Three of the top questions and topics we often address can help you tackle the submission process with confidence and fewer headaches. […]
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Chambers Unveils Questions on Diversity in 2021 Submissions

  • Posted by Poston Communications
  • On June 9, 2020
With the first deadlines for Chambers & Partners submissions from the United States fast approaching, law firms may have noticed that this year’s new template requests diversity statistics for the first time. Practices are asked to identify the percentage of their team who identify as ethnic minorities, LGBT+ or who have a disability. The form […]
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10 Tips for Busy Lawyers Writing Articles and Blogs

  • Posted by Poston Communications
  • On April 14, 2020
Facing writer’s block as that article or blog post you promised comes due? Every article (and writer) is different, but here are a few guidelines that we have found helpful for lawyers writing articles. Identify your target reader. Is your primary target other lawyers who might make referrals? Small business owners? C-suite executives? GCs and […]
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