What Do Law Firms Need to Budget for PR in 2020?

Posted by Poston Communications
On November 12, 2019

Legal marketers ask us all the time: What should my law firm budget for public relations? We’re excited to finally put pen to paper on the question we’ve been asked about for years. Regardless of your budget, the most successful PR programs are planned and executed in alignment with the law firm’s strategic plan and […]

Turn Your Crisis into an Opportunity: Why a Crisis Shouldn’t End with the Response

Posted by Megan Paquin
On September 19, 2019

You did it. You weathered the storm by effectively responding to your crisis. Now, it’s back to business as usual, right? Not so fast. At Poston Communications, we understand that a crisis plan does not stop at the response. In fact, turning your challenges into opportunities is important when emerging from the crisis storm to […]

What the C-Suite and Basketball Have In Common: Media Training and PR Tips from Central Florida Media Mashup

Posted by Poston Communications
On June 13, 2019

Members of Poston Communications’ Orlando team recently gathered insight on the latest trends in crisis communications, social media, pitching stories, event management and influencing strategies from reporters, editors, producers and PR pros at the Central Florida Media Mashup, co-hosted by the Orlando chapters of the Florida Public Relations Association and the Public Relations Society of […]

What Selling Girl Scout Cookies Taught Me About Media Pitching

Posted by Monica Smith
On January 24, 2019

I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]

North Florida Media Outlets Share PR Tips at PRSA Event

Posted by Poston Communications
On December 11, 2018

What can public relations professionals do to help their story pitches connect with reporters and editors? The North Florida Annual Media Roundtable, hosted by the Public Relations Society of America, provided key takeaways from media outlets in Jacksonville, Florida. The tips, which were revealed over an intimate Italian dinner, speed dating-style, aim to help PR […]

What Do Law Firms Need to Budget for PR and Content in 2019?

Posted by Dave Poston
On November 7, 2018

Legal marketers ask us all the time: What should my law firm budget for public relations and content? We’re excited to finally put pen to paper on the question we’ve been asked about for decades. Regardless of your budget, the most successful programs are planned and executed in alignment with the firm’s strategic plan and […]

PR Tactics Can Make or Break NFL Player Holdouts

Posted by Austin Meo
On October 25, 2018

Make Your PR Pitch a Success with 4 Tips from Media at PRSA Georgia Pitch Tank

Posted by Poston Communications
On August 30, 2018

At PRSA Georgia’s annual “Pitch Tank” event on August 9, a panel of seasoned journalists from outlets including the Associated Press and Fox News heard live pitches from Georgia PR professionals and gave honest feedback as to why the pitch piqued their interest or why it was a flop. Mikey Mooney, an account supervisor at […]

Poston to Share Four Pillars of a Successful Law Firm PR Program at LMASE Orlando January Lunch

Posted by Poston Communications
On January 26, 2018

Dave Poston, president and CEO of Poston Communications, will share his experience and perspective on working with law firms and marketing professionals at the Legal Marketing Association Orlando January Lunch on Wednesday, Jan. 31. Poston is part of a panel with other PR professionals, both in house and from outside agencies, who will discuss how […]

Championship Results: 4 Keys to the Ultimate PR Placement

Posted by Scott Walker
On January 4, 2018

The scene is familiar to sports fans: The final seconds tick by on the scoreboard clock, cannons fill the stadium with confetti and a new championship team is crowned. Jubilant players and fans, eager to celebrate the moment, hold newspaper pages to commemorate the victory in a lasting image. News organizations share in the victory […]

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