Listen Now: Best Practices for Media Pitching and Building Relationships With Journalists

Posted by Poston Communications
On June 16, 2022

CEO and General Counsel Dave Poston, Esq. recently hosted an episode of the Legal Marketing Association’s Strategies LIVE! podcast with guest Raychel Lean, American Lawyer Media’s Florida bureau chief. They discussed developing relationships with journalists, best practices for media pitching on a national scale, and how legal marketers can approach, set and communicate expectations around […]

Poston: Achieving Success When Seeking Coverage by National Business Journalists

Posted by Poston Communications
On June 15, 2022

CEO and General Counsel Dave Poston, Esq. recently had the opportunity to speak with Ty West, editor-in-chief of The Playbook, which produces national business content for American City Business Journals, in a recent Legal Marketing Association Strategies & Voices exclusive. Their wide-ranging conversation provides plenty of actionable takeaways on various topics of interest to legal marketers, from building […]

4 Tips Theme Parks Teach Us About PR

Posted by Poston Communications
On February 12, 2020

Living in Central Florida, we have no shortage of attractions and theme parks. It’s always a thrill to hear from the public relations professionals charged with driving awareness and sales in such a crowded market. Last month, members of Poston Communications’ Orlando team attended the Florida Public Relations Association Counselor’s Network Winter Symposium at Universal […]

What Do Law Firms Need to Budget for PR in 2020?

Posted by Poston Communications
On November 12, 2019

Legal marketers ask us all the time: What should my law firm budget for public relations? We’re excited to finally put pen to paper on the question we’ve been asked about for years. Regardless of your budget, the most successful PR programs are planned and executed in alignment with the law firm’s strategic plan and […]

Poston Communications’ 2019 Summer Interns Off to Fast Start Toward PR Careers

Posted by Poston Communications
On July 22, 2019

Poston Communications is pleased to welcome three public relations interns to our team this summer. Claire Palacio, Matthew Reynolds and Garrett Tumlin joined the team in the Atlanta office June 3 and have been actively participating in PRecision Curriculum sessions, team meetings and fun outings planned by our Culture Committee. Learn more about each of […]

Poston Communications Welcomes Kali Hammond to Orlando Office

Posted by Poston Communications
On July 10, 2019

Poston Communications is pleased to announce the addition of Kali Hammond as an account supervisor in the agency’s Orlando office. Hammond is responsible for providing strategic communications guidance to professional services clients to drive their businesses forward. She creatively develops strategies with a keen understanding of clients’ business development goals and works to secure valuable […]

Want to Increase Media Coverage? Check Your Calendar.

Posted by Megan Paquin
On July 1, 2019

Publishers and editors of top national and Raleigh-Durham area media outlets joined the Legal Marketing Association’s Raleigh / Greensboro / Triad chapter to share their thoughts on the media landscape, along with best practices and advice for legal marketers to secure more media coverage. Their message: Be available. Moderated by Poston Communications account and marketing […]

What the C-Suite and Basketball Have In Common: Media Training and PR Tips from Central Florida Media Mashup

Posted by Poston Communications
On June 13, 2019

Members of Poston Communications’ Orlando team recently gathered insight on the latest trends in crisis communications, social media, pitching stories, event management and influencing strategies from reporters, editors, producers and PR pros at the Central Florida Media Mashup, co-hosted by the Orlando chapters of the Florida Public Relations Association and the Public Relations Society of […]

LinkedIn Tests Livestreaming Video with LinkedIn Live

Posted by Shannon Lanier
On February 14, 2019

LinkedIn is launching live video streaming, so get ready for your close-up. As first reported by TechCrunch, the Microsoft-owned social media network is providing its test users with the ability to share live video with certain groups of users and perhaps even the network as a whole. LinkedIn is the largest social network for professionals […]

What Selling Girl Scout Cookies Taught Me About Media Pitching

Posted by Monica Smith
On January 24, 2019

I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]

Page 1 of 312 3