- Posted by Poston Communications
- On March 25, 2020
- coronavirus, crisis communications, Legal Marketing Associationvirus
Right now, businesses across the globe are navigating unprecedented circumstances due to the novel coronavirus (COVID-19). But soon this shall pass, and new crises will emerge. Does your law firm have a business continuity plan in place to mitigate this crisis and what’s to come in order to remain successful?
In a recent blog post in Strategies+, an online resource by the Legal Marketing Association, Poston Communications CEO Dave Poston and Vice President Ioana Good pose this important question and provide solutions for law firm marketers to handle crises successfully. The checklist provides quick, actionable steps to guide legal marketers through the process of establishing a plan to protect their firms.
“The current COVID-19 (coronavirus) pandemic, while having an impact on all of our lives, provides legal marketers with an opportunity to pull up a seat at the table and lead the way with continuity planning to address business risks and execute on proactive planning to minimize the impact of both the current crisis and those that will come in the future,” Poston and Good write.
The article takes all aspects of operations into account, providing a comprehensive list of action items for business continuity planning, risk assessment planning and cybersecurity.
“Although none of us want to have to execute on a crisis,” they write, “we have to lead the communication and planning effort to ensure minimal impact when planning becomes action.”
To read the article and view the full checklist, click here. If you need help with any aspect of business continuity planning, we are here to help.