Crisis Checklist for In-House Counsel (Dave Poston and Megan Paquin in Daily Report)

Posted by Poston Communications
On December 9, 2019

In the December 9 “In-House Georgia” special section of the Daily Report, Poston Communications CEO Dave Poston and Vice President Megan Paquin examine the important role corporate legal departments play in crisis management and provide a crisis checklist for in-house counsel. “Legal departments bring unique skills and can serve as proactive business counselors to advance […]

Poston Communications Welcomes Ali Valdivia Back to Agency

Posted by Poston Communications
On November 26, 2019

Poston Communications is pleased to welcome back to the firm Ali Valdivia, who rejoins as an Atlanta-based account supervisor. After beginning her career at the agency several years ago, Valdivia went on to work as a senior associate at a global public relations firm serving clients in highly regulated industries – most notably the U.S. […]

Dave Poston, Megan Paquin and Jeff Rossen: How Litigators Can Master Media Relations (New York Law Journal)

Posted by Poston Communications
On November 14, 2019

In an article for the New York Law Journal, which published on November 8, Poston Communications CEO Dave Poston, Vice President Megan Paquin, APR, CPRC and New York-based media consultant Jeff Rossen provide guidance to litigators when it comes to using the media to advance a client’s goals. Many litigators will say, “We’ll try our […]

What Do Law Firms Need to Budget for PR in 2020?

Posted by Poston Communications
On November 12, 2019

Legal marketers ask us all the time: What should my law firm budget for public relations? We’re excited to finally put pen to paper on the question we’ve been asked about for years. Regardless of your budget, the most successful PR programs are planned and executed in alignment with the law firm’s strategic plan and […]

Poston Communications Welcomes Krystina Steffen as Content Services Director

Posted by Poston Communications
On October 29, 2019

Poston Communications is pleased to announce the addition of Krystina Steffen as content services director. Krystina provides best-in-class content services to a diverse and national client base. She directs content strategy, including website development, search engine optimization, social media campaigns, creative collateral and multimedia, and other digital marketing and editorial strategies. As the liaison between the PR […]

Poston Communications Vice President Mikey Mooney Selected to PRNEWS’ 2019 Rising PR Stars 30 & Under

Posted by Krystina Steffen
On October 28, 2019

Poston Communications is pleased to announce that Vice President Mikey Mooney has been selected to PRNEWS’ Rising PR Stars 30 & Under for 2019. The PRNEWS Group focuses on the communications and PR industry within corporations, agencies and nonprofits with its commitment to training, informational newsletters and multimedia, event programs and more. The PRNEWS awards […]

‘How to Recruit Amidst Bad PR’: Megan Paquin in Society for Human Resource Management

Posted by Poston Communications
On October 24, 2019

In an article published by Society for Human Resource Management on October 18, Poston Communications Vice President Megan Paquin provides advice for human resource professionals on how businesses can attract employees when faced with negative PR. “Recruits don’t want to hear a company was unfairly portrayed,” Paquin says. “Rather, they want to hear from an […]

Poston Communications Welcomes Jackie Labrecque to Orlando Office

Posted by Krystina Steffen
On October 14, 2019

Poston Communications is pleased to announce the addition of Jackie Labrecque as an account supervisor in the agency’s Orlando office. Labrecque hit the ground running in her first few weeks at the agency, working on a landmark LGBTQ human rights case before the U.S. Supreme Court. She helped secure and coordinate national media coverage and provided […]

4 Storytelling Models You Should Know for Business Development Content

Posted by Dave Poston
On October 2, 2019

At the 2019 LMASW Region Conference in Houston, legal marketers and business developers gathered to inspire one another as leaders at their respective professional services firms as well as to share ideas and learn. One excellent afternoon breakout educated attendees about the four storytelling archetypes. Entitled “The Secret Sauce – Developing Recipes for Powerful Storytelling That Will […]

Want to Improve Your Executive Presence? Focus on the 3 Cs

Posted by Shannon Lanier
On September 30, 2019

At the 2019 Legal Marketing Association Southwest Region Conference, LMA President-Elect Jill Huse and LMASE Conference Co-Chair Erin Ryan began an exploration of executive presence with two questions to attendees: “What one word comes to mind when you think about EP?” and “Who in your life exemplifies this characteristic and why?” Words such as “authentic,” […]

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