We’ve discussed the importance of choosing the right award opportunity for you and your firm, as resources may limit you to pursuing just one or two awards. However, many award programs are trying to make participation as easy as possible while maintaining their security. Some outlets, such as Best Lawyers and Chambers and Partners, do […]

The days of blanket press releases and one-way conversations are long gone for PR practitioners. Today’s landscape has evolved into a dynamic two-way street, influenced not only by the foundational principles of public relations, but also by the ever-changing landscape of pop culture. Our PR forefathers couldn’t have imagined a “Barbieheimer,” much less found ways […]

Video content accounts for almost 80% of all internet activity. Not only is that a staggering statistic, but it has also been proven that videos have the highest reach on social media, including LinkedIn, where studies have shown that videos can earn an average of three times the engagement of text-only posts. While law firms […]

With Labor Day now behind us, we’re in the unofficial (or perhaps official at your firm) end-of-year planning period. Consider both the past and the future in assessing where to focus your business development efforts and how to maximize your awards marketing impacts for the next year. Pre-Halloween Postmortem What worked? What didn’t? Think of […]

If you told me five years ago I’d be working from home, I would have laughed. As a social person who thrives on personal connections, I never envisioned a world where I’d work in solitude. Fast-forward to now, and I couldn’t imagine going back to an in-person office setting. Throughout 2020 and 2021, the corporate […]

Using what we’ve discussed previously in Choosing Your Path for your firm’s awards, you’ve decided on the most impactful opportunities for your existing and potential client base. In making the decision, you generally know the submission deadlines and potential cost of the submissions. Now it’s time to do some digging around – not only for administrative […]

Many law firms cannot dedicate a marketing team member who solely handles awards for the firm, its lawyers and staff. While most firms simultaneously benefit from and support awards and rankings as marketing tools, they don’t necessarily make that same level of investment. So, as a marketing team member, how can you best manage an […]

Dave Poston, Co-Managing Partner and CEO, penned an article this week for the Legal Intelligencer discussing a difficult year of LGBTQ+ freedoms being questioned, how companies and the legal community responded and how this year’s Pride was more important than ever for the community. His article, “Leadership and Communications Lessons for the Legal Industry from […]

Poston Communications is pleased to announce its recognition in Chambers and Partners’ Litigation Support and Crisis & Risk Management Guides in 2023. These highly regarded directories list the leading professional services providers, including crisis communications firms, in key markets worldwide. The firm is recognized in Chambers’ Crisis & Risk Management 2023 Guide, which features detailed […]

So, you’ve received notification that your firm and some of your attorneys will be recognized in the upcoming Chambers and Partners USA Edition. What now? Ideally, you’ve got your marketing plan already. You’ve prepared what you could of your internal announcement and press release(s) and decided whether you’ll be purchasing additional advertising or a paid […]