Poston Communications Welcomes Jackie Labrecque to Orlando Office

  • Posted by Krystina Steffen
  • On October 14, 2019
Poston Communications is pleased to announce the addition of Jackie Labrecque as an account supervisor in the agency’s Orlando office. Labrecque hit the ground running in her first few weeks at the agency, working on a landmark LGBTQ human rights case before the U.S. Supreme Court. She helped secure and coordinate national media coverage and provided […]
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4 Storytelling Models You Should Know for Business Development Content

  • Posted by Dave Poston
  • On October 2, 2019
At the 2019 LMASW Region Conference in Houston, legal marketers and business developers gathered to inspire one another as leaders at their respective professional services firms as well as to share ideas and learn. One excellent afternoon breakout educated attendees about the four storytelling archetypes. Entitled “The Secret Sauce – Developing Recipes for Powerful Storytelling That Will […]
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Want to Improve Your Executive Presence? Focus on the 3 Cs

  • Posted by Shannon Lanier
  • On September 30, 2019
At the 2019 Legal Marketing Association Southwest Region Conference, LMA President-Elect Jill Huse and LMASE Conference Co-Chair Erin Ryan began an exploration of executive presence with two questions to attendees: “What one word comes to mind when you think about EP?” and “Who in your life exemplifies this characteristic and why?” Words such as “authentic,” […]
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Legal Marketers Coming to Birmingham for LMASE19

  • Posted by Poston Communications
  • On September 25, 2019
The 2019 Legal Marketing Association Southeast (LMASE) Region Annual Conference is taking place September 25-27 in Birmingham, Alabama. Attendees are marketing professionals from all corners of our industry who will learn about being change agents: the catalysts, the mobilizers and the leaders. This is an opportunity for the Poston Communications team, represented by Account and […]
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Dave Poston and Megan Paquin: Why Communicators Must Be on Your Legal Client Team (LMA Strategies Magazine)

  • Posted by Poston Communications
  • On September 23, 2019
In the July / August edition of the Legal Marketing Association Strategies Magazine, Poston Communications CEO Dave Poston and Vice President Megan Paquin discuss the importance of collaboration between legal and communications counsel. Legal marketers and public relations professionals must work together to propose strategies to add communications services as part of client teams. Poston […]
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Turn Your Crisis into an Opportunity: Why a Crisis Shouldn’t End with the Response

  • Posted by Megan Paquin
  • On September 19, 2019
You did it. You weathered the storm by effectively responding to your crisis. Now, it’s back to business as usual, right? Not so fast. At Poston Communications, we understand that a crisis plan does not stop at the response. In fact, turning your challenges into opportunities is important when emerging from the crisis storm to […]
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Legal Marketers Coming to Houston for LMASW19

  • Posted by Poston Communications
  • On September 11, 2019
The 2019 Legal Marketing Association Southwest (LMASW) Region Annual Conference is taking place September 11-13 in Houston. Attendees will participate in a workshop-driven conference with a theme of “Walking the Line: Toe it, Walk it and Push it.” This annual regional conference is the largest gathering of legal marketers who hail from Arizona, Colorado, Louisiana, […]
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Poston Communications Team Members Installed to FPRA Orlando Board of Directors

  • Posted by Poston Communications
  • On September 6, 2019
Poston Communications Vice President Megan Paquin has been installed as Orlando Area Chapter president of the Florida Public Relations Association, the oldest public relations organization in the United States. In addition, Poston account supervisor Kali Hammond continues her role as vice president of sponsorship. Last month, members of the Poston Communications team attended the annual […]
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These 4 Tips Can Help Lawyers Ace the Chambers Interview

  • Posted by Poston Communications
  • On September 4, 2019
After months of preparing Chambers submissions, culling through matters to decipher the most important details to convey, and selecting and coaching your references, the time has come for law practice group leaders to meet with Chambers researchers for the interview. Finish the Chambers process strong through preparation and practice with these four keys: Think of […]
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Treat Your Chambers Legal References with the VIP Status They Deserve

  • Posted by Poston Communications
  • On August 19, 2019
Asking for client references is a tricky request but an essential component of Chambers submissions. Once you’ve made the ask, however, you can make the process as painless – and dare we suggest positive? – as possible by delivering white-glove client service when it comes to the interviews. Making the Request Express your gratitude for […]
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