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Poston Adds Award Winning PR Professional to Growing Team

  • Posted by Shannon Lanier
  • On December 9, 2022
We are pleased to welcome Kaden Jacobs to our Poston Communications team. Jacobs joins Poston as Vice President. The addition represents the agency’s commitment to excellent client service amid ongoing growth. Kaden Jacobs Kaden Jacobs, APR is an award-winning public relations and communications leader with experience in business, nonprofit, healthcare and K-12 education. He has previously […]
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House of Content Horrors: Content Writing That Will “Scare” Off Your SEO

  • Posted by Poston Communications
  • On October 27, 2022
The final installment of our annual House of Content Horrors will focus on a process that may frighten some content marketers as they explore the roiling landscape of search engine optimization (SEO).
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House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos

  • Posted by Poston Communications
  • On October 26, 2022
For the next installment of our annual House of Content Horrors, the team went on a wild ghost chase to find the five “deadliest” content mistakes. #1 Writing for an Invisible Audience It’s important as a legal marketer to tailor your content to your target audience. How? Put yourself in their shoes to address issues […]
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House of Content Horrors: The Spooky Font that Haunts Our Nightmares – Hellvetica

  • Posted by Poston Communications
  • On October 25, 2022
From your favorite ghost writers, we would like to announce Poston's first annual House of Content Horrors – three blog posts leading up to Halloween weekend!
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How to Create Social Media Content in Support of Your Business Goals

  • Posted by Georgie Palm
  • On October 20, 2022
You have set your business goals for the year. Perhaps you've even put together a business development and marketing plan to help address how you are going to reach those goals. An important element of this plan is – or should be – social media.
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Business Development and Blogging for Lawyers: How to Write Blog Posts to Support Your BD Goals

  • Posted by Georgie Palm
  • On September 14, 2022
Lawyers have a lot to think about when setting their business development goals each year. Aside from toiling over their busy practices, they worry about the number of new clients they should bring in or the amount of revenue they need to reach to consider it a successful year. Then, on top of that, they must figure out ways to succeed at these goals.
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Poston Communications Adds Experienced Administrative Professional to Growing Team

  • Posted by Poston Communications
  • On August 26, 2022
We are pleased to welcome Jackie Hiti to our Poston Communications team. Hiti joins Poston as the human resources and operations manager, leading all internal functions including recruitment, onboarding and employee retention, as well as all activities to foster collaboration and teamwork within the firm. Jackie will also provide support for budgeting, profitability and human […]
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The Legal 500 USA Submission Guidelines Announced Today: New Rankings and Best Practices

  • Posted by Georgie Palm
  • On August 16, 2022
Last week, the editors of The Legal 500 USA guide held a preview webinar to discuss some of the changes to the awards and process for this year’s submissions. First and foremost, The Legal 500 schedule for this year’s submissions: Aug. 16, 2022: submissions open. Nov. 16, 2022: submissions close. December 2022 through February 2023: […]
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Nominating Clients for Legal Industry Awards: Financial Times’ North America Innovative Lawyers Submissions Now Open

  • Posted by Leslie Valenza
  • On July 12, 2022
In our series discussing key opportunities for law firms to distinguish client partnerships as part of their business development and public relations initiatives, we’ve covered Chambers Diversity & Inclusion Awards and American Lawyer Media’s Leaders in Tech Law Awards as two prominent recognitions to consider. Financial Times similarly hosts a renowned annual program celebrating the […]
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Chambers 2023: What’s New for Attorneys and Legal Marketers

  • Posted by Monica Smith
  • On June 30, 2022
With Chambers’ first deadline for its 2023 guide approaching on July 14, attorneys and legal marketers are knee-deep in matter writeups and identifying referees. Before you upload your final document to Chambers’ website, here are some updates to the process, last-minute tips and pitfalls to avoid to make the most of your submission. Don’t Leave […]
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Recent Posts
  • Poston Adds Award Winning PR Professional to Growing Team
  • House of Content Horrors: Content Writing That Will “Scare” Off Your SEO
  • House of Content Horrors: Five “Deadliest” Legal Marketing Content Boo-Boos
  • House of Content Horrors: The Spooky Font that Haunts Our Nightmares – Hellvetica
  • How to Create Social Media Content in Support of Your Business Goals
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