5 Steps to Build Your Personal Brand: Lessons from the PRSA Georgia 2019 Annual Conference

Posted by Poston Communications
On March 7, 2019

How do you want your colleagues to see you? What traits best summarize your personal and professional capabilities? These questions were raised for discussion at “Brand Me: Building and Refining Your Personal Brand,” one of several sessions offered at the PRSA Georgia 2019 Annual Conference. More than 300 PR professionals and students came together for […]

Nailah Jones Spreads Positivity in Children’s Book

Posted by Adreinne Heintz
On March 1, 2019

Excellence in communication comes in many forms, and it’s no secret that great writing skills are key to being effective in public relations. Creating thoughtful and timely pitches and drafting effective client communications are daily endeavors at Poston Communications, so assistant account executive Nailah Jones is no stranger to writing. While she spends her days […]

Thinking About Starting a Podcast? Listen Up

Posted by Poston Communications
On February 26, 2019

Podcasts are gaining in popularity (more than 73 million people have listened to a podcast in the past month, according to Edison Research), and the legal marketing world has embraced the trend. But how do you know if producing a podcast is right for your firm? Marcie Dickson of Miles Mediation & Arbitration, Jansen Ellis […]

LinkedIn Tests Livestreaming Video with LinkedIn Live

Posted by Shannon Lanier
On February 14, 2019

LinkedIn is launching live video streaming, so get ready for your close-up. As first reported by TechCrunch, the Microsoft-owned social media network is providing its test users with the ability to share live video with certain groups of users and perhaps even the network as a whole. LinkedIn is the largest social network for professionals […]

How to Make the Business Case to Invest in Marketing and Business Development

Posted by Liz Rucci
On January 29, 2019

Are you struggling to get buy-in for increased investment in your firm’s marketing and businesses development efforts? You’re not alone. Marketing and business development are often difficult to quantify, so justifying that spend can be a challenge. Bill Josten, the strategic content manager of strategy and performance at the Legal Executive Institute, has some data […]

What Selling Girl Scout Cookies Taught Me About Media Pitching

Posted by Monica Smith
On January 24, 2019

I remember it like it was yesterday: I was 7 years old and ready to serve my “client base” by stocking their pantries with Thin Mints and my personal favorite, Peanut Butter Sandwiches (now more creatively named Do-si-dos). My mother, a sales pro herself, prepped me well: She instructed me not to ask if my […]

Poston Communications Announces Legal Marketing Association Leadership Roles

Posted by Poston Communications
On January 14, 2019

Erin Charles has been named chair-elect for the Legal Marketing Association Southeast Orlando Local Steering Committee for 2019. Shannon Lanier has been re-elected to the Legal Marketing Association Southeast Board of Directors for a two-year term beginning in 2019. Liz Rucci has been named social chair for the Legal Marketing Association Southeast Atlanta Local Steering […]

PRSA Volunteer Event Lives “UP” to the Challenge of Battling Poverty

Posted by Poston Communications
On January 10, 2019

Members of the Poston Communication’s Orlando team recently joined the local public relations community through PRSA to volunteer at UP Orlando: United Against Poverty, a program created to help people who are struggling get back on their feet. One in five children are born into poverty in the U.S., and more than 450,000 families in […]

Powerful Message on Active Listening at PRSA’s International Conference

Posted by Caroline Grizzle
On January 3, 2019

Following the 2018 PRSA International Conference in Austin, I sat down with Poston Communications’s Operations Director and Account Supervisor Mikey Mooney to hear about the standout messages he brought home from the event. The session that had the greatest impact for him featured Robert B. Reich, former U.S. secretary of labor during the Clinton administration. […]

Girls on the Run Event Warms Hearts in Orlando

Posted by Michelle Maldonado
On December 20, 2018

The Poston Communications team recently donned athletic gear in the chilly Florida weather to support Girls on the Run, a nonprofit that encourages girls to be bold, strong and healthy. The Dec. 8 event featured volunteers running alongside teams of young girls running, for some, their first 5K. The 5K is the culmination of each […]

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