Today, consumers are demanding more from corporate citizens.
They will buy from and invest in companies that do good and do so equitably, in contrast to the trending “anti-wokeness” movements. “As issues of race continue to lead the news, clients are taking notice of the DEI efforts at law firms and organizations now more than ever,” said Poston Communications CEO, General Counsel and Co-Managing Partner Dave Poston. “Based on our unique position of assisting law firms with their communication efforts, along with our firm’s dedication to DEI, we’re excited to share how we can positively affect change for firms and organizations of all sizes.”
Poston Communications welcomes the opportunity to assist with the promotion of your diverse voices, initiatives, events, etc., including the following public relations methods:
- Create a PR campaign focused on promoting diverse attorneys and professionals.
- Research and identify award and speaking opportunities that highlight strides in DE&I.
- Pro bono: If your organization dedicates its pro bono efforts to diversity-related causes (i.e., Black-, women- or minority-owned businesses), Poston Communications can promote those efforts on behalf of the firm and its pro bono clients.
- Draft award nominations for diverse attorneys, professional staff, clients and firmwide DE&I initiatives.
- Review your DE&I initiatives and identify PR opportunities.
- Enhance your DE&I programming and include clients and community partners in those (i.e., collaborate with clients and vendors on joint PR opportunities).
- Review DE&I approaches to business development, new business proposals/presentations and more.
- Compile and distribute an annual DE&I report.
Poston Communications is proud to be a Certified LGBT Business Enterprise ® (Certified LGBTBE ® ) by the National LGBT Chamber of Commerce. The NGLCC is the exclusive, third-party certification body that verifies that eligible businesses are majority-owned by LGBT individuals, and subsequently grants the Certified LGBTBE ® designation to such businesses as part of its LGBT Supplier Diversity Initiative. Certified LGBTBE ® companies are routinely sought after by NGLCC Corporate Partners who are looking to increase their spending with the LGBT business community.
Law firms often can benefit from our distinction as they can report their partnership with us as a diverse supplier in their new business proposals and RFP responses. It is commonly asked now about a firm’s own diversity statistics but also its financial support of diverse vendors and other partners. In addition, law firms who seek the Human Rights Campaign’s Corporate Equality Index score must now report that they hire LGBT suppliers to maintain their 100% score or to increase a lesser score.
Awards and Human Rights Campaign Corporate Equality Index Rating
Aligning Awards and Recognitions with Business Development Strategy
As the next elevation of our public relations work, we would welcome the opportunity to discuss and propose a strategic list of awards opportunities that the firm will seek for the remainder of 2023 and beyond. Our team consists of awards experts and former editors of outlets that publish awards. It is long understood that legal
marketers must manage a multitude of attorney directories and recognitions submissions, and while it is important to have a database of those (which our team maintains for you), we want to ensure that we’re capturing the opportunities throughout the year that underscore the firm’s business development goals.
Law firms that wish to maintain their Human Rights Campaign (HRC) Corporate Equality Index (CEI) rating must demonstrate “Three Distinct Efforts of Outreach or Engagement to Broader LGBTQ Community” from among five “demonstrate[d] ongoing LGBTQ-specific engagement that extends across the firm.” One of the five is a “supplier diversity program with demonstrated effort to include certified LGBTQ suppliers.” Poston Communications is a Certified LGBT Business Enterprise® (Certified LGBTBE®) by the National Gay and Lesbian Chamber of Commerce (NGLCC). As such, by making a conscious decision to hire Poston Communications and procure services from us, in part because of our position as a diverse supplier, you can include this information in your annual HRC CEI application which will assist you in maintaining your rating.
To learn more about what many law firms are doing, see our DEI Report.