Welcome

PostonAI

Purpose-built AI for legal marketing teams.

PostonAI, an agentic artificial intelligence platform and solution that puts decades of legal marketing context and expertise directly into the hands of law firm, legal department, legal tech and legal association business development, communications and marketing departments.

PostonAI is a combined tech, consultancy, and service provider like no other for the legal and professional services marketing community. Poston Communications serves as each client’s implementation partner, working alongside with leading legal and marketing industry AI experts as well as change management consultants.

PostonAI Advantages

  • A simple solution you can launch immediately and use to drive meaningful ROI within six months.
  • Agentic AI with115-plus agents, workflows and skills, plus the ability to build bespoke, branded AI applications for clients.
  • A multi-model, LLM-agnostic approach uniquely combining the strengths of Claude, Gemini and ChatGPT to deliver the best output for each specific task.
  • An experienced AI and legal marketing team — including Poston, external consultants and leading LLMs — that extends your team’s capabilities.
  • A secure environment with SOC 2 Type 2 certification, individual client instances and no use of client data for model training.
  • Proven use cases and processes supported by 700+ templates and checklists to drive quality, efficiency and relevant context.
  • Your firm’s context is built in, including its brand and style guide, differentiators, experience and matters.
  • Built to support search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO).
  • Gives your team a broader bench to reach goals faster, collaborate with your PR team and build AI skills across your firm.

Sample Use Cases

Task Tool Consistent Output
Award Submissions Award Submission Generator Drafts a compelling submission based on award criteria, key themes and past-winner patterns.
Biography Writing Biography Generator Polished biographies using an agent aligned with your firm’s background and requirements.
Practice Area Descriptions PAD Generator Combines existing descriptions or creates new ones that highlight your firm’s differentiators.
Newsworthy Pitch Ideas PR Pitch Ideation Media angles tailored to your firm, selected geographies and spokespeople’s areas of expertise.
Compelling LinkedIn Posts LinkedIn Post Generator Posts created in your firm’s or spokesperson’s voice using “viral” storytelling frameworks.

Sample KPIs

KPI What It Measures Target
Content Production Time Average time to produce a finalized press release or article compared to the pre-platform baseline. Reduce content production time by 50%+ within 90 days of full adoption.
Content Consistency and Brand Compliance Score Degree to which press releases or other content adhere to firm’s established brand voice, tone and formatting standards. 95%+ brand compliance across all newly generated content, assessed through periodic audits.
Time-to-Publish for New Attorney Onboarding Time elapsed from a new attorney joining the firm to their biography being published on their website. Reduce time-to-publish to under X business days.
Engagement on Updated Pages Page views, average time on page and bounce rate on attorney bio and practice area pages on website after content is refreshed through the workflows. Measurable increase in time on page and reduction in bounce rate within 60 days of content updates.
AEO / GEO / SEO Performance Organic search rankings, impressions and click-through rates for practice area pages updated using the workflows. Measurable improvement in keyword rankings within 90 days of content refresh.

Privacy and Security

PostonAI maintains SOC 2 Type 2 certification and enterprise-grade infrastructure built on Google Cloud.  Data remains completely separated, never trains external AI models and stays under a law firm’s control with full audit trails and compliance-ready governance.

  • SOC 2 Type 2 certified – Independently audited security controls that meet rigorous standards for data confidentiality, integrity and availability.
  • Data isolation – Data remains separate and is never mixed with other organizations or used to train AI models.
  • Enterprise infrastructure – Built on Google Cloud platform with institutional-grade security, encryption and redundancy.
  • No model training –  Proprietary content, client communications and business data never become part of any AI model’s training dataset.
  • Access controls – Role-based permissions and multi-factor authentication ensure only authorized users access specific data and functions.
  • Audit trails – Complete logging of all AI interactions and data usage for compliance verification and security monitoring.
  • Regulatory compliance – Platform designed to support GDPR, CCPA and other data protection regulations relevant to professional services.
  • Data governance – Enforceable policies at the platform level that align with your firm’s security requirements and client confidentiality obligations.

What’s the difference between your marketing team asking Co-Pilot to write PR pitches and working in PostonAI?

A shared AI environment where we move immediately to agentic AI trained together by our teams’ partnership. We talk about six levels of AI:

Level Description
1.) Solutions A broad-based approach to using AI technology to achieve goals across your firm.
2.) Agentic AI An agent is like working with another team member in your department.
3.) Workflows AI workflows are structured, step-by-step processes that follow predefined paths.
4.) Prompt Engineering A more advanced approach to making requests of AI.
5.) Queries Individual user requests made to an AI model.
6.) Use Cases A list of potential ways your firm can use AI.

The distinction between AI agents and workflows or queries is becoming increasingly important as businesses adopt AI automation.

Many businesses are now combining both — using workflows for predictable tasks and agents for complex decision-making. This gives you the reliability of workflows with the intelligence and flexibility of agents.

Aspect Workflows Agents
Control Human defines every step AI determines its own path
Flexibility Fixed, rule-based Adaptive, context-aware
Best for Predictable, repetitive tasks Complex, unpredictable scenarios
Reliability Highly reliable and consistent Can be unpredictable, requires testing
Speed Fast and efficient Slower, more processing needed

Agents, Workflows and Skills – Immediately Available

PostonAI clients have immediate access to 115-plus pre-built agents, workflows and skills, broken into the following important categories. Clients can also begin building custom agents to meet their specific needs on day one.

  • Client alert and thought leadership drafting
  • Pitch and proposal development workflows
  • Client team and business target initiatives
  • Attorney bio and profile generators
  • Practice are description workflows
  • Press release and media content distribution
  • Awards and rankings research and nominations
  • LinkedIn and other social content tools
  • AEO, GEO and SEO

Recommended Roadmap

Timeline and Implementation

Month 1

Discovery and Setup

Launch with kickoff meeting. Setup account and integrate assets. Define user roles and permissions. Introduce the first workflow. Establish dedicated email address for real-time questions. Weekly check-ins and monthly email reports. Additional support from consulting team as needed throughout.

Month 2

Training and Early Optimization

Provide comprehensive platform training sessions. Onboard core team to the workflow. Optimize workflow and process map as needed. Weekly check-ins.

Month 3

Active Use and Refinement

Monitor usage and gather feedback. Refine workflow, with additional fees as needed. Address adoption gaps and provide guidance and coaching. Document best practices and usage guidelines into Brand Manual and/or User Manual. Weekly check-ins.

Month 4

Optimization

Review output quality and user adoption. Fine-tune processes as needed. Provide additional training on advanced functionality for core users. Expand usage to additional team members. Bi-weekly check-ins.

Month 5

Stabilization 

Establish full team adoption of both workflows. Provide ongoing support and troubleshooting. Provide monthly performance and usage reports. Bi-weekly check-ins.

Month 6

Ongoing Partnership

Review success metrics and establish new ones as needed. Review ROI. Provide future roadmap planning. Transition review cadence. Establish long-term support plan. Bi-weekly check-ins.

Team and Technology

Team — Poston (Ideation and Project Management)

Team — InnovAItion Partners Consultants (Agent Creation)

Team — Ready Cultures (Change Management and Internal Communications)

Technology — Large Language Models

Technology — Other AI-Enabled Tools

Pricing

To learn about sample engagements and to schedule a demo and next steps, contact us at:

contact@postoncommunications.com