CMBDO Game Plan

The CMBDO Game Plan is an executive-level resource hub, delivering the strategies and tools law firm leaders need to advance growth and performance.

Law firm CMOs juggle an extraordinary range of responsibilities, from guiding firm-wide strategy to managing daily execution. To help navigate the scope of the role, this collection of checklists offers a structured way to stay on top of priorities throughout the year. Each list is designed to spark action, ensure consistency, and give marketing leaders a framework to measure progress. Whether you’re reviewing your annual plan, strengthening relationships with stakeholders or preparing for firm milestones, these checklists provide practical tools to keep your initiatives moving forward.

Organized by category, the resources span every corner of a CMO’s responsibilities from strategic planning and leadership, business development, communications and PR, digital and content marketing, branding and creative, talent and culture, and events and sponsorships.

They are built to be flexible: A CMO can use them as quarterly reminders, team training resources or even prompts for conversations with firm leadership. This growing library is meant to serve as a living playbook, giving law firm marketing leaders the confidence and clarity needed to manage both long-term goals and immediate demands.

Linked checklists are available with more expected to be added each week.