Services
Helping law firms optimize their marketing and communications functions
In today’s fast-paced legal environment, having a clear, efficient and well-aligned communications strategy is critical. However, many law firm marketing and communications departments face challenges, including outdated processes, understaffed teams or siloed functions. These issues can lead to missed opportunities, inconsistent messaging and operational inefficiencies.
Poston Communications specializes in auditing legal marketing and communications departments to assess strategy, team structure, staffing, capabilities, tools, processes and alignment with firmwide goals. Our audits deliver clear, prioritized recommendations that help law firm leaders bring clarity, efficiency and alignment to their messaging and operations.
Communications Audit
Our communications audit is a comprehensive review of your firm’s communications function. We evaluate key areas that affect your team’s performance, from strategic messaging to day-to-day operations, ensuring alignment with your firm’s business goals.
Each audit includes an evaluation of:
- Strategic messaging and brand consistency
- Alignment with firmwide business and marketing goals
- Team structure, roles and staffing capabilities
- Workflow, process and technology use
- Content development and thought leadership
- Internal communications and stakeholder engagement
- Media relations strategy and agency partnerships
At the end of the audit, we provide a detailed report with actionable, prioritized recommendations, mapped to your specific timeline and budget. The result is immediate value and long-term impact for your communications function.
Our Process
Why It Matters
Law firm communications functions are often stretched thin, siloed across departments or working with outdated strategies and tools. A well-executed communications audit provides:
- Clarity across messaging, structure and stakeholder needs
- Efficiency in workflows, content development and execution
- Alignment between marketing, firm leadership and external partners
When positioned and supported correctly, your communications team becomes a strategic driver of firm growth – amplifying brand, enabling attorneys and delivering measurable impact.
ABOUT OUR TEAM
Beth Huffman leads the communications audit practice at Poston Communications. A communications strategist with more than 40 years of experience – including 15 years as a journalist and more than two decades in senior roles within Am Law firms – Beth brings firsthand knowledge of how law firm cultures operate and how marketing teams succeed. Her deep, firsthand understanding of the unique dynamics, culture, and challenges within law firms makes her singularly qualified to provide insights and suggestions for law firm marketing departments. Widely respected as a trusted advisor to law firm leaders and marketing teams across the country, Beth brings unmatched insight and strategic clarity to every communications audit.
LET’S TALK
If you’re a CMO, COO or other law firm leader looking to elevate your communications function, Poston Communications is here to help. Let’s start a conversation about where your team is today – and where it can go with the right structure, strategy and support.