Services

Research

Research as part of “communications counsel”

As part of Poston Communications “communications counsel” axiom, qualitative and quantitative research exists throughout all of our work and results from curating media and award opportunities, to interviews to thought leadership. Our experience and interest in learning more allows us to best serve you.

In addition to our inherent research steps, we also welcome the opportunity to help you shape, survey, summarize and share bespoke reports and information. Our Poston team includes experts in survey formation, interviews and whitepaper writing.

Research

Our approach to learning

Phase I

Design survey and methodology

Develop communications procedures, key messages and materials with key stakeholders

Coordinate complete and effective response to inquiries from target audiences

Monitors and reports on feedback from communications initiatives

Distribute and promote survey to membership

Phase II

Collect and evaluate results

Parse survey result data to create exclusive and unique angles to continue garnering interest in targeted publications

Generate a press release about the survey’s results and importance in key targeted publications

Generate targeted pitches to key publications

Monitors and reports on feedback from communications initiatives (ongoing through Phase III)

Phase III

Prepare media list

Distribute press release via newswire

Execute social media campaign, parsing out survey result data to create a series of posts that garner continued interest

Monitors and reports on feedback from communications initiatives (ongoing through Phase III)

Schedule webinar to present survey results

Poston’s research offerings include:

Audience Polling and Other Engagement
Data Mining
Community Advisory and Other Involvement
Brand Benchmarking, Researching and Testing
Message Testing and Refinement
Collection, Analysis and Repacking of Publicly Available Data
Sponsored Research and PR