A timeline-based guide for lawyers to prepare, network and follow up effectively at industry events.

Attending an industry conference is a valuable opportunity for lawyers to expand their networks, showcase expertise and build relationships that support business development. To make the most of the investment, preparation and follow-through are just as important as showing up. This checklist offers a step-by-step guide to help attorneys plan strategically before the event, stay focused during it and maintain momentum afterward so that every conference delivers lasting benefits.

4–6 Weeks Before the Event

•  Review event agenda for sessions, panels, and networking opportunities aligned with your practice and goals.
•  Identify key goals for the event (e.g., meet 3 potential clients, reconnect with 2 former colleagues, attend a key industry speaker session).
•  Request attendee list (if available) and highlight priority contacts: clients, prospects, alumni, referral sources.
•  Research speakers and panelists—note questions or topics you can discuss with them.
•  Coordinate with colleagues attending—decide on “divide and conquer” strategy for sessions, meals and networking.
•  Arrange travel, hotel, and registration early to secure best options.

1–2 Weeks Before the Event

•  Connect with priority contacts on LinkedIn or via email to suggest meeting at the event.
•  Finalize session plan—prioritize events where your target contacts are likely to attend.
•  Prepare conversation starters based on recent industry news, shared contacts or topics of mutual interest.
•  Plan booth coverage (if applicable)—decide who will staff it, shifts and responsibilities.
•  Confirm marketing materials and giveaways are ordered and shipped to venue (if applicable).
•  Review dress code and pack accordingly, including business cards.

During the Event

•  Arrive early to key sessions and networking events for easier introductions.
•  Stick to your goals—quality over quantity in connections.
•  Take notes on conversations, potential follow-ups, and opportunities.
•  Engage in team check-ins to share intel and introductions.
•  Collect contact information from meaningful connections.
•  Participate in social media engagement—post insights, photos or quotes with event hashtag.

Within 48 Hours After the Event

•  Send personalized follow-up messages to new contacts—reference your conversation.
•  Share relevant articles or resources discussed during the event.
•  Connect on LinkedIn with a tailored note.
•  Debrief with your team—review successes, leads and lessons learned.
•  Log contacts in CRM or firm database.

2–4 Weeks After the Event

•  Schedule follow-up calls or meetings with promising connections.
•  Assess ROI—did you meet your goals?
•  Note lessons learned to improve strategy for the next event.
•  Stay in touch—engage with new contacts’ posts on LinkedIn or send periodic updates.