Awards: 5 Steps to Success in Building Your Award Calendar

Posted by Georgie Palm
March 13, 2024

Creating an awards calendar for your attorneys and firm can seem overwhelming as there are a variety of awards and surveys to sift through. Here are 5 tips to help you streamline the process of creating your own calendar for awards submissions.

  1. Secure buy-in. Engage firm leaders and stakeholders from the outset of the creation of your awards program. 
  2. Set clear objectives. Define your goals and objectives for participating in awards programs. Determine what you want to achieve, such as enhancing your firm’s brand, recognizing outstanding work or attracting new clients.
  3. Identify key awards. Research and identify reputable awards that align with your firm’s experience, values and practice areas. Focus on awards that are respected within the legal community and among potential clients.
  4. Observe the eligibility criteria and methodology. Don’t waste time adding an opportunity to your calendar if your candidate isn’t a good fit or it does not meet your firm’s strategy.
  5. Track results and feedback. Keep track of your firm’s participation with your award calendar. Monitor outcomes, track recognitions and gather feedback to inform future strategies.