As we move through autumn, we also approach the end of the Chambers and Partners submission period in the USA. You and your marketing team (if you have one) have probably spent at least 10 hours on a practice area submission, but you won’t know for several months if that work will result in department recognition or the partner(s) being among the approximately 2% of practicing lawyers in the U.S. who are ranked (based on the Chambers and Partners counts and the ABA National Lawyer Population Survey 2023 count of practicing lawyers). Given the size of your investment, it’s both strategic and prudent to consider where else you can apply what you gathered for the submission. How can you maximize what you reap from the work you’ve sown?

Additional Awards

Chambers is only one of the recommended and reputable programs in the legal field. While submission forms and formats may differ, information requested for submissions such as The Legal 500, BL Rankings’ Best Law Firms®, Benchmark Litigation and others overlap significantly.

And don’t forget to consider using your Chambers research and writing to advance industry, practice area and achievement-focused award opportunities, too.

Data Maintenance

Use the latest and greatest information you gathered for your client references to update your firm’s client relationship management system. The gain from having the updated information can be as minor as ensuring holiday ecards are delivered or as significant as a reconnection leading to a RFP opportunity.

Website and Proposal Content

Arguably an extension of data maintenance but a much more public opportunity is using the information reported in your submission to add pertinent developments to your practice group descriptions and lawyers’ biographies online.

Key points can also be folded into refreshing your proposal resources.

Regardless of your success with Chambers submissions, do not let the effort to submit be tied to Chambers alone. Treat this information as you would seeds for the next harvest, because that is what it is. You can reap so much more from your efforts.

How We Can Help

Poston Content has a team of experienced writers and researchers with many years of awards experience who can artfully craft your submissions, share suggestions to tailor and retool submissions for other purposes, and more.

Kristen Greer is Poston Communications’ awards and rankings manager. Prior to joining Poston, she worked on the research and editorial team at Best Lawyers for more than a decade. At Poston, she is responsible for researching, organizing and supporting clients with professional awards and recognitions. She is based in Atlanta, GA.