Beware This Awards Horror: the Non-Reputable Recognition

Posted by Poston Communications
October 2, 2023

We’ve discussed the importance of choosing the right award opportunity for you and your firm, as resources may limit you to pursuing just one or two awards. However, many award programs are trying to make participation as easy as possible while maintaining their security.

Some outlets, such as Best Lawyers and Chambers and Partners, do not technically require a submission each year for a lawyer to be considered, though it is certainly advisable to participate to stay on their respective radars. Even further, some outlets have prioritized creating toolkits for firm marketing teams to ease the administrative demands around submission and improved tracking of wins. For example, Chambers has introduced a Referee Management Tool for firms that are a part of its profile program. In these cases, a user has to log in or use a secure link to view and edit any submission information.

But those two outlets are reputable. They’ve both been in existence for more than 30 years and enjoy a significant reach. Not only are some awards not illustrious, but some are also full-on scams, and you must be mindful of their dangers if you are able to pursue multiple opportunities or have one sent to you.

Avoid the embarrassment of promoting a non-reputable award by applying these questions to opportunities you see or receive to your inbox:

How We Can Help

There are hundreds of recognition opportunities available for firms of all sizes. We can help find the right one for you. Poston Content has a team of experienced writers and researchers with many years of awards experience. We can advise you on awards research and strategy, conducting interviews, writing award responses and more. And when you do win an award, Poston can help you promote and share the accomplishment.