Perspectives
Managing and creating web content is a common challenge for law firms, professional service providers, marketing teams and website developers alike. Why does this occur when it seems like such an easy task? Often it’s because the leaders within these organizations who are expected to create content don’t actually find it easy for a variety of reasons, including:
- Having little time to write.
- Failing to recognize content creation as a business development effort.
- Struggling to align writing style with target audiences.
- Lacking data or information to generate good content.
- Struggling to identify products within their service offerings or link products to current events or emerging opportunities.
To address these challenges effectively, below are eight steps to create a process that allows you and your team to master the management and creation of web content. This approach helps ensure the creation of high-quality offerings, maximizes its value in generating leads and advancing strategic business development goals, and prevents content creation from becoming a point of frustration for firm leaders and marketing teams.
