Unlocking the power of search engine optimization (SEO) remains a mystery to many, leaving many marketing professionals and content creators unsure of where to even begin. Below are a few tips designed to breathe new life into your website content while keeping SEO top of mind.

• Keyword optimization. Find high-traffic keywords relevant to practice areas or industries and integrate them strategically into website content, including headings, titles, meta descriptions and body text. Utilize tools like Google Keyword Planner for effective keyword research.
• Content audit and update. Audit content to spot outdated info, broken links and low-engagement pages. Refresh with accurate, valuable and up-to-date info for enhanced user experience and engagement.
• Optimize meta tags and descriptions. Meta tags and descriptions are HTML elements that provide tags and a brief summary of a web page on the backend of a website. Craft concise, compelling meta tags and descriptions (think 155-160 characters) that accurately reflect content and include relevant keywords.
• Mobile optimization. Ensure that your website is optimized for mobile devices, as mobile-friendliness is a key factor in SEO rankings.
• Internal linking structure. Use a logical internal linking strategy to clarify page hierarchy and relationships for search engines. Incorporate relevant anchor text with targeted keywords to guide users to relevant content within your site, improving overall SEO performance.