When creating a new website, it’s easy to get swept up in the excitement of design—choosing fonts, colors, stock photos and eye-catching animations. While that’s definitely fun, we believe that the most crucial aspect of the process is the content.

Content is the foundation of any website, shaping its structure, layout and user experience. By focusing on content from the start, designers can build layouts that support the information hierarchy and user flow, making the site both functional and engaging. This content-first approach not only improves usability and accessibility but also ensures the design aligns with the firm’s goals for a website and meets the needs of its audience, leading to a more cohesive and effective final product.

Remember our mantra: “Content first, design follows.”