When is it important to communicate internally and externally on controversial issues? In any situation involving crisis communications or the potential for it, it becomes crucial to identify your stakeholders and carefully consider the outcomes of any action. While it may seem easiest to ignore controversial issues in the current politically charged climate, silence could inadvertently hurt your team, clients and other stakeholders. Now more than ever, it is important to align your responses to controversial issues with your firm’s mission and values.

Download and use the above infographic to carefully consider how to effectively participate in public discourse and demonstrate leadership with your stakeholders. Employing a deliberate approach to addressing controversial issues can help avoid crises. By proactively anticipating potential controversies and preparing an action plan, in advance, you pave the way for essential voices to be heard in the decision-making process. This preparation not only mitigates mistakes when you are asked to respond quickly but also ensures that responses are measured, particularly when emotions are high. For example, it prompts consideration of whether communication should be directed solely towards your team or also extended to the public via the media. Answering the questions outlined in the infographic enables you to get a complete picture of the following:  

• The impact of the issue/situation on your stakeholders.
• How it aligns with your mission and values.
• Cultural, ethical and legal demands or requirements.
• Stakeholder expectations.
• Opportunities for differentiating the brand.
• Effect of internal versus external communications.
• Risk tolerance.
• Where and when to demonstrate leadership.
• The right thing to do.