Perspectives
From your favorite ghost writers, we would like to announce Poston’s first annual House of Content Horrors – three blog posts leading up to Halloween weekend!
Our first installment will revisit a font-fan-favorite, Hellvetica. This font’s improper spacing, known as kerning in the font world, is what haunts our nightmares. It was designed by creative directors Zack Roif and Matthew Woodward in 2019 as a comedically spooky take on one of the world’s most popular fonts, Helvetica.
While we advise steering away from the Hellvetica font in your everyday content life, it might be a trick (or treat) to include in your Halloween content projects and is free to download here.
Stay tuned for our next installment—Five “Deadly” Content Mistakes.
