Perspectives
CEO and General Counsel Dave Poston, Esq. recently had the opportunity to speak with Ty West, editor-in-chief of The Playbook, which produces national business content for American City Business Journals, in a recent Legal Marketing Association Strategies & Voices exclusive. Their wide-ranging conversation provides plenty of actionable takeaways on various topics of interest to legal marketers, from building relationships with journalists to media pitching best practices and common missteps to avoid.
The article is available here.
