Our recent webinar, Share of Voice: Leveraging Knowledge, Data and Analytics to Build an Effective Communications Strategy and Drive Revenue, is now available to stream.

Don’t miss this opportunity to hear from Poston’s CEO, Dave Poston, and Vice President, Andrea Christman, as they walk through a powerful framework for aligning business development and communications to drive engagement and revenue growth.

In this practical and forward-looking session, Dave and Andrea introduce a proprietary model that helps legal marketing teams turn knowledge and data into actionable insights. Key topics covered include:

• Connecting client needs to content strategy
• Building monthly reports that drive strategic focus
• Leveraging financials, market trends, and AI tools
• Running effective, insight-driven team meetings
• Continually refining and reprioritizing campaigns

Watch the replay below.

Download the slides here. Note: The slide deck has been updated to emphasize key through-points for more targeted analysis.

About Poston Playbook

A forward-thinking webinar series designed to equip legal marketers with cutting-edge strategies in business development, marketing, leadership, crisis management and communications to fuel firm-wide growth.