Take Your Law Firm Content to the Next Level with Video

Posted by Poston Communications
September 11, 2023

Video content accounts for almost 80% of all internet activity. Not only is that a staggering statistic, but it has also been proven that videos have the highest reach on social media, including LinkedIn, where studies have shown that videos can earn an average of three times the engagement of text-only posts.

While law firms and professional services aren’t always the first to jump on the bandwagon, these organizations would be remiss to not include video in their digital marketing strategy.

So, where to start? Here are our top five tips for taking content to the next level with video.

Video is an essential tool for reaching audiences that are too busy or distracted to read. By capturing attention in a crowded media landscape, video provides a dynamic opportunity to get to know an individual, organization or concept on a deeper level.

How We Can Help

Poston Communications’ Content team combined with digital strategy and full-service video production capabilities can help you leverage the power of video and develop your multimedia presence to meet your communication goals. Click here for more information.