Our recent Poston Playbook Q&A with Deborah Farone, consultant and legal industry strategist, is now available on demand.

In honor of International Women’s Day, Deborah joined Poston Managing Director Beth Huffman for an engaging discussion about her new book, “Breaking Ground: How Successful Women Lawyers Build Thriving Practices.”

In this session and the book, you’ll learn:

• Why authenticity – not imitation – is the foundation of effective business development for women lawyers.
• How more than 60 women rainmakers from around the world built and sustained thriving practices on their own terms.
• What the data really says about the billing rate gap between men and women attorneys and what’s driving it.
• Practical strategies for overcoming imposter syndrome, including baby steps, accomplishment reminders and breathing techniques.
• Why women-only business development events can limit your reach and how to build a broader network that includes decision-makers.
• How to cultivate long-term client relationships starting at the associate level before it’s too late.
• Why developing a niche and specialization makes you easier to market, pitch and remember.
• What law firm leaders and CMOs can do right now to better support women in building their books of business.

This Q&A is ideal for legal marketers, communications professionals, law firm leaders, attorneys, and anyone who wants to understand what law firm leaders and CMOs can do right now to better support women in building their books of business.