Online crises can escalate quickly. By the time an anonymous post, social media thread or AI-generated piece of content is identified, it may already be influencing public perception, attracting media attention, reaching key stakeholders or complicating future litigation.

In this webinar, Christopher P. Beall, a First Amendment, copyright, trademark and defamation lawyer with Recht Kornfeld PC, and Dave Poston, CEO and general counsel of Poston Communications, discuss how legal and communications teams can work together when harmful content spreads online. The conversation is moderated by Poston Communications Managing Director Andrea Christman.

The panel examines why traditional responses, such as legal filings, retraction demands or media statements, may not be sufficient on their own. They share practical considerations for evaluating available legal remedies, protecting an organization’s reputation, coordinating a broader response and avoiding actions that could inadvertently amplify the content an organization is trying to neutralize.

What You’ll Learn

• How online exposure can affect litigation, public perception and potential jury pools before trial begins
• How to coordinate legal action, takedown efforts and communications strategy without making the response itself the story
• How Section 230 may limit claims against online platforms while preserving potential claims against the individual or entity that created or posted the content
• When copyright or trademark claims may provide a strategic alternative when defamation law is not the strongest path forward
• The legal, procedural and reputational considerations involved in identifying anonymous online speakers
• How AI-generated content can create new legal and reputational risks
• How search engines, algorithms, bots, answer engine optimization and generative engine optimization can influence the visibility and longevity of harmful content

Whether you are advising a client, protecting an organization or preparing for a sensitive matter to become public, this webinar offers practical guidance for navigating the critical legal, reputational and strategic decisions that arise when a crisis begins online.

Watch the replay to learn how to respond more effectively when harmful digital content threatens a client, organization or legal matter.

About Poston Playbook – Crisis Edition
A crisis communications-focused edition of Poston Playbook webinar series, designed for attorneys, executives, firm leaders and senior communicators. Featuring multiple sessions throughout the year, the program offers practical guidance for navigating high-stakes moments where reputation, litigation risk and public scrutiny collide.