Media Training


Whether your media relations strategy involves sharing your unique perspectives and thought leadership or communicating confidence in crisis, Poston Communications offers a full suite of media training and coaching services to advance your business objectives.


Our Media Experience

Our Poston Communications team has trained dozens of attorneys and clients facing high-stakes media coverage – all with successful outcomes. Frequently, we encounter attorneys who demonstrate confidence in the courtroom or the boardroom but who are uncomfortable when facing the media. Drawing on our extensive media background, we provide communications coaching and media training designed for every role, from C-suite executives to frontline staff members with public-facing roles.

Media Training Programs

Our team of strategic communications professionals and journalists knows what it takes to effectively convey your message through the media. We work in partnership with our clients to determine the best methods for media training, including one-on-one sessions, group workshops and in-person and virtual training programs.

Media Relations for Business Development

Learn the benefits of effective, proactive media relations to achieve your business goals. Our team will share best practices for identifying story angles for the perfect pitch, how to write like an editor and ace the interview. Attendees learn practical tips to convey a professional presence and leverage their insights as valuable thought leaders.

Executive Communications

Blending our skills in media relations and leadership coaching, we help executives articulate their strategic goals to key stakeholders including employees, investors, stakeholders, media and the public.

Crisis Communication / Litigation PR Media Training

When the stakes are high, you don’t want the first interview to be your dress rehearsal. Our half-day crisis communication and litigation PR media training programs offer an in-depth overview of the media landscape, key messages and strategies to maximize your external communications efforts. We simulate high-stress interview situations, including ambush, broadcast and editorial board interviews to ensure our clients are fully prepared when it matters most.

Learn more about our crisis communication and litigation public relations services.