Perspectives | Poston Communications

The latest essential insights from the Poston team.

PR: Key Insights from Muck Rack’s 2026 State of PR – GEO, Authority Building and the Next Evolution of Earned Media

PostonAI: Building AI Literacy: A Staff Development Plan for Law Firm Marketing Leaders

Lateral Lift: Why We Are Asking Questions the Legal Industry Has Never Answered

News: Lateral Lift Lateral Survey Live Now

Content: Writing for the Room – Using Strategic Content to Drive Referral Relationships

News: “Making Your Experience Your Edge,” The Legal intelligencer

PostonAI: The AI Story You’re Not Telling Your Clients

News: Poston Communications and Dave Poston Recognized by Chambers 2026 for Litigation PR and Crisis Communications

Content: LinkedIn Audits – The Most Overlooked Driver of Law Firm Website Performance

News: “Why Law Firms Need to Consider Establishing Client Advisory Boards: Moving From Assumptions to Direct Client Insight,” The Legal Intelligencer

PostonAI: The Law Firm Marketing Department in the Age of AI