Perspectives | Poston Communications

The latest essential insights from the Poston team.

Lateral Lift — Beyond the Offer Letter: A Dual Playbook for Law Firms and Lateral Hires

Lateral Lift: Lateral Moves Under the Microscope: What a New Survey Reveals About Law Firm Recruiting, Client Loyalty and the Integration Divide

News: “Designing a Client Experience That Actually Differentiates Your Firm,” The Legal Intelligencer

PostonAI: AI 2.0: Aligning Client and Firm Expectations

Content: People Trust People – Why Employee Engagement Drives Law Firm Marketing

PR: Key Insights from Muck Rack’s 2026 State of PR – GEO, Authority Building and the Next Evolution of Earned Media

PostonAI: Building AI Literacy: A Staff Development Plan for Law Firm Marketing Leaders

Lateral Lift: Why We Are Asking Questions the Legal Industry Has Never Answered

News: Lateral Lift Lateral Survey Live Now

Content: Writing for the Room – Using Strategic Content to Drive Referral Relationships

News: “Making Your Experience Your Edge,” The Legal intelligencer