Perspectives | Poston Communications

The latest essential insights from the Poston team.

Lateral Lift: What Really Happens After You Say Yes to a Lateral Move?

Finance: M&A Communications Checkpoint, Part 2: Turn Every Deal Into a Brand Statement

News: “When You Face an Online Crisis: Responding to Digital Reputation Threats Caused by Social Posts, AI-Generated Content and Online Campaigns,” The Legal Intelligencer

Finance: M&A Communications Checkpoint, Part 1: Your Internal Communications Checklist for Every Stage of the Deal

Lateral Lift — Beyond the Offer Letter: A Dual Playbook for Law Firms and Lateral Hires

Lateral Lift: Lateral Moves Under the Microscope: What a New Survey Reveals About Law Firm Recruiting, Client Loyalty and the Integration Divide

News: “Designing a Client Experience That Actually Differentiates Your Firm,” The Legal Intelligencer

PostonAI: AI 2.0: Aligning Client and Firm Expectations

Content: People Trust People – Why Employee Engagement Drives Law Firm Marketing

PR: Key Insights from Muck Rack’s 2026 State of PR – GEO, Authority Building and the Next Evolution of Earned Media

PostonAI: Building AI Literacy: A Staff Development Plan for Law Firm Marketing Leaders