Our recent Poston Playbook Q&A with Gina Passarella, Senior Vice President for Content at ALM Global, is now available on demand.

In this engaging discussion with Beth Huffman, Vice President at Poston Communications, Gina reflects on her 20-year career at ALM and shares valuable insights into how legal journalism has evolved and where it’s headed.

In this session, you’ll learn:

• How ALM’s content strategy is organized across six core pillars – from business of law to legal technology to regional and global coverage
• The role data and insights play in driving meaningful stories that help readers make strategic business decisions
• Key trends shaping the legal industry, including AI adoption, compensation models, professional development challenges and emerging talent roles
• How ALM is leveraging AI internally while maintaining journalistic integrity and human insight
• Why building relationships with journalists matters – and how off-the-record conversations lead to better coverage
• What journalists are really looking for and how to approach media engagement with confidence
• Practical advice for pitching stories and working effectively with legal media outlets

This Q&A is ideal for legal marketers, communications professionals, law firm leaders, attorneys and anyone who wants to understand how top-tier legal journalism works and how to engage with it strategically. Gain insider perspective on what makes a story newsworthy and how to build lasting relationships with the journalists covering your industry.