Our recent webinar, Behind the Headlines – How to Navigate and Engage with The American Lawyer’s Business of Law Team, is now available on demand.

Editor Dan Packel and Reporter Dan Roe of The American Lawyer’s Business of Law team, along with Beth Huffman, Vice President at Poston Communications, offer an in-depth look at how top legal journalism works and what it takes to get your story noticed.

In this session, you’ll learn:

• How the Business of Law team decides what stories to cover and how ideas take shape.
• Strategies for pitching effectively and standing out in a busy newsroom.
• The topics the team focuses on—and what they typically avoid.
• Tips for building strong, lasting relationships with journalists.
• Best practices for getting your stories published both in print and online.

This replay is ideal for legal marketers, communications professionals, attorneys, law firm administrators and anyone who collaborates with journalists covering the legal industry. Gain actionable insights to help your stories get the attention they deserve.

About Poston Playbook
A forward-thinking webinar series designed to equip legal marketers with cutting-edge strategies in business development, marketing, leadership, crisis management and communications to fuel firm-wide growth.