Our recent webinar, Content is Nothing Without Targeted Distribution – How Publishers Like JD Supra Help Law Firms Drive Visibility, Engagement and Business Development, is now available on demand.

In this session, Adrian Lurssen and Paul Ryplewski of JD Supra joined Dave Poston for a discussion on how law firms can expand the reach and impact of their thought leadership through targeted content distribution.

The speakers discussed who is reading law firm content on platforms such as JD Supra and how that readership drives growth; how firms use analytics and reporting to support and refine business development; which integrations and tools maximize the value of content investments; and real-world examples of successful results, from media coverage to client opportunities.

This conversation is designed for law firm marketing, communications and business development leaders seeking to improve ROI from content and build stronger connections with target audiences.

Watch the replay to learn how targeted distribution creates visibility, engagement and measurable results.

About Poston Playbook
A forward-thinking webinar series designed to equip legal marketers with cutting-edge strategies in business development, marketing, leadership, crisis management and communications to fuel firm-wide growth.