Our recent Poston Playbook Q&A with David Freeman, legal industry business development coach and founder of Lawyer BookBuilder, is now available on demand.

David joined Poston Managing Director Beth Huffman to impart his wisdom on how law firm business development professionals can be most effective.

In this session, you’ll learn:

• Why lawyers are wired to think of business development as a sacrifice and the simple mindset shift that changes everything.
• How firms are leaving tens of millions of dollars on the table because of broken cross-selling systems and what a 26-week structured campaign looks like.
• What BD Buddy is and how it uses simple weekly action prompts, gamification and real-time data to get lawyers actually moving on business development.
• Why most lawyers think they’re great at client service and why the right standard isn’t “good” or “better” – it’s  wow.
• The rainmaker mindset: how to break free from the “knots” that stop lawyers from reaching out and why the 30-second rule is a game changer.
• Why “never let your echo die” is one of the most important rules in building lasting client relationships.
• How lateral hires can integrate fast and build credibility inside a new firm by leading with a team-first attitude.
• What law firm leaders and CMOs can do right now to build a real culture of business development, not just check the training box.

This Q&A is ideal for legal marketers, communication and business development professionals, law firm leaders, attorneys and anyone who wants practical, no-nonsense strategies for growing a legal practice.