Kali Hammond, APR
Managing Director
Kali Hammond, APR, is a senior public relations and communications strategist specializing in high-impact media relations for law firms and professional services organizations. A trusted advisor to partners and firm leadership, she provides high-level counsel on visibility, reputation management, narrative development and integrated communications strategy that supports firmwide business objectives.
Kali is known for anticipating emerging issues and simplifying complex legal and regulatory topics into clear, compelling storylines that resonate with reporters, clients and key stakeholders. At Poston Communications, she works closely with attorneys to translate technical subject matter into accessible messaging and to develop proactive media plans that position them as credible thought leaders.
Her portfolio includes securing national, local and trade media coverage across more than 16 major U.S. markets. She has worked across a wide range of industries—including banking, cannabis, commercial real estate, construction, cybersecurity and data privacy, energy, emerging companies, global business, intellectual property, labor and employment, legal services, manufacturing, mergers and acquisitions, private equity, tax and technology.
Kali began her communications career with a Florida sheriff’s office, gaining experience in public information, community relations, crisis communication and digital engagement. Before joining Poston, she managed digital and social media strategies for a large healthcare organization at a digital marketing agency, collaborating with multidisciplinary teams and subject-matter experts to produce high-value, audience-focused content.
She is Accredited in Public Relations (APR) and active in the Florida Public Relations Association. Kali also serves on the Board of Directors for Kids House of Seminole, chairing its Marketing Committee, where she provides pro bono leadership in brand positioning, media relations and community awareness initiatives. She is a member of the Legal Marketing Association and serves as a Co-Chair of the Public Relations & Communications Shared Interest Group.
Kali earned her undergraduate degree from Florida State University and her master’s degree from the University of Central Florida, and has achieved doctoral candidacy status at Northcentral University’s School of Business.
Outside of work, Kali enjoys reading, traveling and spending time with her husband, twin daughters and their dog.
