Our recent webinar, Bridging the Gap: PR and Journalism in a Changing Media Landscape, is now available on demand.

Poston’s Kali Hammond sits down with Ty West, editor-in-chief of The Playbook (American City Business Journals), for a candid look inside the newsroom. West shares what journalists really need from PR pros today — from pitching tips and story angles that actually resonate to relationship-building in an era of shrinking newsrooms and nonstop digital deadlines.

If you work with the media, this is a must-watch conversation packed with real-world insights and practical advice. Watch the full replay below.

About Poston Playbook
A forward-thinking webinar series designed to equip legal marketers with cutting-edge strategies in business development, marketing, leadership, crisis management and communications to fuel firm-wide growth.